Nautanki.tv receives phenomenal response post UTVi Budget Telecast live on Facebook.com

Nautanki.tv in association with Facebook.com streamed the Budget 2009 LIVE on the internet with UTVi as the live stream content partner, for the first time in India

Hyderabad, Andhra Pradesh, July 9, 2009 /India PRwire/ -- nautanki.tv in association with Facebook.com streamed the Budget 2009 LIVE on the internet with UTVi as the live stream content partner, for the first time in India. Nautanki.tv has taken a step further by bringing another event that has immense national significance as the budget and is taking steps to make it as interactive as possible.

This unique initiative has generated a tremendous response getting the highest visibility with 4400 streams/minute. This truly proves the fact that the technology has evolved in a big way through the years and the transition that has taken place from budget being aired on radio to viewing and commenting about it LIVE on the internet. More and more people have started using internet as the daily medium of communication and information. This also emphasizes that the common man is now very much interested in knowing what is happening in the country and wants to express a view on the same.

Some more details about the response generated are:

Total views - 1.2 million across widgets, embeds and main page

Peak streams - 4,400 streams/sec

Blogs with embeds - 500+

Avg. content viewing - 18 mins/user

Top websites/blogs:

www.utvi.com
www.financialexpress.com
www.kalponik.us
www.elagaan.com
http://i69.in/news/india-budget-2009-live-coverage.php
http://indiabuzz.ne8.in/?pid=2682806
http://www.thoughtsofanordinaryman.com/2009/07/watch-live-coverage-financial-budget.html
http://www.etaxindia.org/

It is for the first time in the Indian history that the budget is streamed live on the internet. This initiative will aggressively tap into social networks and would be informative and engaging. This activity ensured a high level of involvement of the common people by giving them an opportunity to be able to interact with prominent personalities and government officials online, thus resulting in a wider reach. While one can witness the budget live online, the Content Distribution Network of nautanki.tv will also help people experience the world’s premium video content at their convenience.

“We believe that simplicity is of paramount importance for getting users to interact with such live online events. The combination of innovation and technology will allow the users to access our service everywhere. This initiative will also help us position ourselves as a trend-setter in the media world”, said Mr. Sunil Nair, CEO & Founder, Nautanki.tv Networks Pvt. Ltd.

Nautanki.tv, the largest online broadcast platform in Asia, is the only Indian company to have open source APIs which allows large portals to pull content directly from their servers and serve it to the audience. Nautanki.tv will increase the overall scope for the Indian online industry, by bringing in new concepts.

Sumit Gupta, COO, UTVi Business News said, “Our inspiring Budget Campaign coded as ‘Target 10%’ is an appeal to India Inc., the common man and the youth to go that extra inch and become an agent for growth for the country. The LIVE streaming of the FM’s Speech on Budget is an extension to this campaign where information equips all through technology, thereby getting us to the Target 10% growth agenda.”

Notes to Editor

About Nautanki.tv Networks Pvt. Ltd

Nautanki.tv is India's biggest and first online TV channel. It is a cusp of internet and TV that takes content from channels (Shows, videos movies) and features it online. It is driven completely by cutting edge technology in the online and internet world. Nautanki.tv generates over 38 million original videos to over 6 million viewers daily with over 25 broadcasters, 300 content creators in 8 languages. Over 13000 web pages have Nautanki.TV video player embedded on their websites. It is the only Indian company to have open source APIs which allows large portals to pull content directly from its servers and serve it to their audience .In short, it takes the content to the audience. The videos and documentaries available on Nautanki.tv are generally crisp (around four minutes is the average size), creative and always entertaining. Each video has pre-roll as well as post-roll video advertising of around 10 to 30 seconds each.

Nautanki.tv also has four self produced in-house channels that feature short films, Indie music, Animation Theatre, Reviews and shows in various regional languages. It has some of the best known content providers.

About Facebook

Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The website's name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.

Mark Zuckerberg founded Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 200 million active users worldwide.

About UTVi Business News

UTVi is an English Business News Channel launched by the Promoter group of India’s leading Media & Entertainment Company, UTV. The channel is targeted at the growing business aspirations of a Progressive India. Launched with a vision to transform viewer experience in the business news sphere, UTVi Business News has been focusing on setting new standards of product design and viewer involvement. Since its inception a year ago, UTVi Business News has grown by leaps and bounds to become the definitive business channel. Viewers have put UTVi consistently on top for a twelve week average making it the leading Business News Channel in the Business Capital of India. The loyalties (time spent per viewer) and a leadership position in the evening prime time have helped differentiate it.

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