Explocity presents Explocity Unplugged at Barista Lavazza
Barista Lavazza and Explocity join hands to promote hidden talents in the city
Tweet-- Over the last 20 years, Explocity Pvt Ltd has grown as a media company to bring out many publications and has had many other innovative ideas which has made it a successful company.
Explocity now is now branching into events and hence has created an events department called CODA, which will act as event managers to much awaited events in India. To kick off this new venture, Explocity has joined hands with Barista Lavazza, one of India’s leading café chain, to bring in events at Barista Lavazza locations called Explocity Unplugged over the next year. Schikados will kick of the first such event on April 17th, 2009 at Barista Lavazza at Garuda Mall
Established in February 2000, Barista Lavazza is noted as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environment. Barista Lavazza runs in-store promotions from time to time to enhance guest experience with relevant & valuable offerings.
The Unplugged activity is estimated at 52 events over 52 weeks of unplugged music jams/workshops held by unrecognized talents at Barista Lavazza’s across the city.
Unplugged will offer a stage for young musicians, freshers, acapaella groups, soloists, duo or a small group to express themselves. The format will also allow poetry reading; stand up comedians and many more talents that are yet to be discovered.
Proposed locations to start these events are at the 80 ft- Koramangala and 2nd floor- Barista Lavazza at Garuda Mall.
Notes to Editor
About Explocity
Explocity.com is an aggregation of city-centric portals in New York, Dubai and 6 cities in India (Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkata.)
Explocity.com delivers the ultimate city experience through city features, events, movies, useful city information and thousands of accurate updated retail listings in each city under various categories like shopping, eating out and travel.
The company has promoted CityInfo™ magazine (which from April 2009, has changed its name changed to Explocity “city name”) as well as MyTime™ the daily events and entertainment newsletter, the Explocity-Kingfisher Great Food Guide (Mumbai, Bangalore, Hyderabad & Pune), 080, 040 and 044 magazines.
Explocity has also provided custom publishing services and content for companies like AOL, Google, Café Beat (for Café Coffee Day), Damac Chat (For Damac Properties in Dubai), Spiritz&More (for United Spirits limited) and others.
The company produces digital products for a host of clients from Singapore to the United States.
Promoted by Mr. Ramjee Chandran, the Managing Director and Editor-in-Chief, Explocity.com received the first round of funding from ICF Ventures and the second round from Rupert Murdoch's News Corp.
About Barista Coffee Company Limited
Barista Lavazza was established in February 2000 by Barista Coffee Company Limited, to recreate the ambience and experience of the typical Italian neighborhood Espresso Bars in India. Barista Lavazza aims to provide a comfortable place for people to relax and unwind over a cup of coffee. Barista Lavazza has also been voted ‘Superbrand’ three years in succession.
At present, the Barista Coffee Company Limited has over 230 Espresso Bars and Crèmes in over 30 cities in India. Besides India, Barista Lavazza also has cafes in locations across Srilanka, Bangladesh, Sudan, Oman and the UAE.
Barista Coffee Co Ltd is owned by Lavazza, Italy’s largest coffee company. Lavazza, the sixth largest coffee roasters in the world, has a 46.5% share in the Italian retail market (value, source: Nielsen) and operates in over 80 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2008 sales totaled USD 1.6 billion