BIGFlix.com joins hands with mChek to enhance movie rental services
BIGFlix.com, a part of Reliance BIG Entertainment, India's largest online- offline movie rental services join hands with mChek, India's largest mobile payments platform to enhance its value proposition for its movie rental customers. This partnership will allow all customers to use the mChek platform to renew their membership plans with BIGFlix.com
Tweet-- BIGFlix.com, a part of Reliance BIG Entertainment, India’s largest online- offline movie rental services join hands with mChek, India’s largest mobile payments platform to enhance its value proposition for its movie rental customers. This partnership will allow all customers to use the mChek platform to renew their membership plans with BIGFlix.com
This new service is the first of its kind in the DVD rental industry and allows customers to renew their membership plans with utmost ease and convenience using their mobile phones and continue enjoying membership benefits with BIGFlix.com.
In order to avail the service, BIGFlix.com customers need to first send “RENEW” to 55454. Non-registered members of mChek will get an IVR call from MChek asking for the mChek 6 digit pin number. Customers will then have to enter the 16-digit credit card number (only VISA/ Mastercard) along with the card expiry date and card verification value (CVV) number. Lastly the customer will be asked to renew his / her current membership plan with BIGFlix.com. With this the customer is validated with his renewed membership plan and continues to be a member with BIGFlix.com. This service will work across all telecom operators and all customers availing this service can use any Visa / Mastercard issued by any bank in India.
Speaking on the launch of mChek service, Mr. Kamal Gianchandani, Chief Operating Officer, BIGFlix.com, said, “Today the mobile platform is the fastest growing platform and the most personalized form of marketing to reach customers. We are very happy to partner with mChek, which is a company we believe we are in sync with regards to innovation and focused on enhancing customer satisfaction. Our partnership with mChek will definitely get us one step closer to our customers and ensure faster and convenient value added services.”
Commenting on the partnership, Mr. Sanjay Swamy, Chief Executive Officer, mChek, said, “We are extremely happy to partner with BIGFlix.com and help them cater to their vast growing customer base in a much easier way. BIGFlix.com currently is the largest online-offline movie rentals service in India and will be an important addition to our already growing diverse portfolio of clients across sectors with a fresh new perspective to our business.
Notes to Editor
About mChek
Bangalore-based mChek (www.mchek.com) provides patent-pending, mobile-based, security and payment services enabling users to transact through their mobile for wide-ranging day-to-day requirements including payment of utility bills and insurance policies, movie & travel ticketing, prepaid recharge and post-paid bill payment. Consumers can sign up at www.mchek.com or by sending an sms ‘MCHEK’ to 543219 (toll-free) from their Airtel phones or by sending an sms ‘MCHEK’ to 59909 from their Tata Indicom phones.
About BIGFlix.com
BIGFlix.com, a part of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to more than 20000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of around 80000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.
BIGFlix currently has more than 50 standalone state-of-art stores and 52 shop-in-shop format stores with Reliance Web World across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in minimum 10 cities by March 2009.