Bookmyshow partners with Vagina Monologue

Joins hands with them to empower women and celebrate V-day

Mumbai, Maharashtra, March 24, 2009 /India PRwire/ -- V-Day is a global movement that was started to end violence against women and girls inspired by Eve Ensler's play, The Vagina Monologues – to commemorate this occasion as well as the 200th time that they will perform this show, Bookmyshow.com has partnered with them to sell tickets for this play that will be performed on 25th March at the NCPA.

Speaking on the partnership, Bookmyshow CEO Ashish Hemrajani said, “This is an effort on our part to raise awareness and enough funds towards ending violence against women. The entire proceeds for the event will help her and other organizations to help themselves and not rely on others for help. We hope to empower them enough and focus on the pressing issue of how important V-day is.”

Vagina Monologues had been directed by Kaizaad Navroze Kotwal along with his mother Mahabanoo Mody Kotwal. Kaizaad expressed his happiness at joining hands with Bookmyshow which has resulted in more exposure for the show through sales. He said, “Today’s youth are breaking away from buying tickets in the traditional manner and instead are taking the online route which saves time and is more convenient.”

A special dance will be choreographed by Sandip Soparrkar and performed by him, Jessy Randhawa and Smilie Suri. In addition to a performance of the play the event will feature dance, song, music and poetry with the original cast and special Bollywood guest stars – Imran Khan and Farhan Akhtar.

“We live in a male-dominated society and involving public male figures such as Farhan and Imran for this special performance provides added impetus to our cause. Its time men voiced their opinion against the violence they see around them,” added Kaizaad.

Not only is this show all for the purposes of charity but for the first time men are going to perform in the play as well. The show is a fundraiser whose principal beneficiary is Haseena Hussein, who was blinded and disfigured in an acid attack in Bangalore in 1999. She was just 19 when her boss poured a litre and a half of sulphuric acid on her after she quit her job.

Notes to Editor

Bookmyshow.com

Founded in August 2007 Bookmyshow.com is a Bigtree entertainment venture, invested in by the Network 18 group. Bookmyshow is one of India’s largest movie ticketing service which sells tickets for more than 600 cinema screens in 152 theatres spread across 50 cities in the country. Allowing customers to log-on to bookmyshow.com and booking their tickets online using a credit card, debit card, net banking or even gift vouchers; by calling 39895050 to make the booking, or through GPRS enabled mobile handsets, http://wap.bookmyshow.com

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