Shemaroo Entertainment releases an exclusive children's film 'Rhyme Time in Toyland' on home video

Raell Padamsee and Perizaad Zorabian graced the occasion and unveiled the DVDs & VCDs of 'Rhyme Time in Toyland' at Toddlers Activity Centre

Mumbai, Maharashtra, January 27, 2009 /India PRwire/ -- Shemaroo Entertainment launched the ‘Rhyme Time in Toyland’ DVD at the Toddlers Activity Centre [TAC], Worli on 22 January 2009.

Raell Padamsee, veteran theatre personality and actressPerizaad Zorabian unveiled the DVD, along with Ananya Vij, the child actress ofthe film.

Children of the media present, and parents along with theirkids, from the Toddlers Activity Centre were present at the launch and enjoyedthe screening of the film, followed by a unique Musical Minis workshopconducted by TAC.

Shemaroo Entertainment has released this unique film on nurseryrhymes - Rhyme Time in Toyland - under its flagship kids sub brand KIDZ ZONE.The film is a mix of live action and animation. Set in Toyland, the film is a50 minute gripping adventure, targeted at 2 to 6 year old children. It has 26rhymes and songs, with a blend of old favorites and new compositions.

All these wonderful Rhymes are also available as Mobile Caller Ring Tones, and download instructions are inserted inthe VCDs & DVDs.

Hiren Gada, Director, Shemaroo Entertainment shares histhoughts, ‘With such educative as well as entertaining audio-video films, thekids of today are bound to learn and grasp faster. Moreover, children learn asthey are having fun, which is a very satisfying experience.’

Rachana Mamania, Director, Toddlers Activity Centre adds,‘At TAC we create an environment for learning, for children as young as 3months old, through creatively planned workshops and physical programs such asUK’s Tumble Tots. Musical Minis is a program dedicated to stimulating thechild’s mind through music, an important tool to improve their grasping power.’

Let your little angels travel toToyland and have a fun learning experience . . . which lasts forever!

The DVDs come with a free audio CD ofthe Rhymes and are economically priced at Rs.199/- MRP and the VCDs are pricedat Rs.99/- MRP

Film Synopsis:

The Film has an interesting story line linking all theRhymes together in a smooth flow. Thelead character is MOLLY (Ananya Vij) a cute well-mannered 6 yr old girl wholoves to play ‘teacher-teacher’ with her 6 favourite soft toys. One night hermother stops her play and strictly puts her to bed. Still wanting to play,Molly goes to bed unhappy. To make her wish come true, that night her favouritetoys come to life in an animated form to wake her up and take her to Toyland toplay, sing and learn more fun rhymes and songs. The toys and Molly dance to thetunes of popular Rhymes and Songs like ‘When You’re Happy & You Know it,Thumbkin, The Alphabet Song, The Sharing Song, The Boogie Woogie dance and manymore and also learn a lot of pro-social skills like caring, sharing and goodmanners like please, sorry and thank you to name a few. How they return to thereal world is exciting to watch too!

Credits:

Director - Yogi Chopra, Animation Director whohas won the ‘Nasscom Award’ in the category ‘Super Creative Ideas Pitch’

Concept & Writer - Madhuri Gada, Handles edutainmentat Shemaroo Entertainment

Music - Jayesh Gandhi, Music Director ofthe film ‘Manorama SIX Feet Under’ and chief music director with HimeshReshamia

PavniPandey, Finalist in Zee - Sa Re Ga Ma Pa Little Champs

Notes to Editor

About Shemaroo Entertainment:

Shemaroo Entertainment Pvt. Ltd. isan integrated Film Production, PostProduction, Distribution and Animation player. Broadband, Internet,IPTV, Mobileand other emerging technologies are just a natural extension of our existingwork portfolio.

Shemaroo, in its Home Video business has set upon creatingan alternative wave in Home Viewing with the launch of VCDs & DVDsspecially catering to the discerning customer tastes for Literature, Music,Sports, Spiritual, Self Motivation, Children’s, Fitness, Hobbies, Travel andSex Education to name a few. Shemaroo has acquired over a 100 titles across allgenres ‘as part of their Alternative Content.

For further information, please visit www.shemaroo.com

About Toddlers ActivityCentre:

TAC is a one-stop activity and learning Centre for childrenas young as 3 months old. It aims to stimulate their mind and body in afriendly and hygienic environment. Creatively planned workshops includingMusical Minis, yoga, ballet, etc. help develop a well-rounded personality andphysical flexibility at an early age is introduced through the Tumble Totsprogram, a UK-based world renowned children’s group.

ToddlersActivity Centre (TAC), is the brainchild of Rachana Chandaria-Mamania. Theapproximately 2000 sq. ft. centre provides a hygienic and safe ambiencebefitting a growing child - a dedicated beamless play area, workshop rooms forcreative classes and an extended terrace for birthday parties and relatedevents. The fundamentals are to provide children the opportunity to heightentheir senses, perception powers and develop their skills through a fun learningenvironment.

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