Cellucom, India’s leading retail chain for mobility solutions, announced its association with the most awaited movie of the season, Fashion. Cellucom is co-sponsor and the Official Mobility Solutions Partner for the movie.

With this association, Cellucom aims to reach out to today’s style-conscious individuals who look to make a fashion statement at every occasion. And with the evolution of mobile phones and laptops from devices that facilitate mobility to fashion accessories, the latest trend is to carry the most good-looking and fashionable gadgets. Focusing on this consumer segment, Cellucom stores showcase a wide variety of the most fashionable mobility solutions from different brands under one roof, to cater to the demands of such discerning customers who seek a mobility solution that also helps them make a style statement.

Speaking on the association, Arun Nagar, MD & CEO, Cellucom Group, said, "Associating with the movie Fashion will help us tap our key audience, as both, Fashion and Cellucom, target individuals with a sense of style and the inclination to stay ahead with the latest from the world of fashion and technology. They desire a complete solution, a gadget that is technologically most advanced and at the same time helps them make a style statement. Cellucom aims to provide a one-stop-solution to all such individuals by offering them Intelligent Fashion – a fusion of fashion and technology."

Cellucom has also announced a nationwide offer for its customers, prior to the launch of the movie that entitles them to assured free gifts and a chance to get closer to Fashion. The offer entitles each customer to a scratch card on the purchase of a mobile handset or a laptop from select brands. The scratch card will have an assured free gift from among the following - diamond jewellery by Gitanjali, Fashion movie tickets, Fashion audio CDs or an Airtel connection. The company will give away gifts worth Rs.1 crore during the offer.

Cellucom has a master-franchisee agreement with the RPG Group and the first Cellucom outlet was opened in January 2007 at Sahara Mall, Gurgaon. From the current 200 stores which are across 20 cities including top four metros, Cellucom plans to set up 500 stores by end of Dec 2009. These outlets will cover the entire value chain in formats like stand-alone stores in Malls and High Streets, as well as Shop-in-Shop within Spencer’s, MusicWorld, Shopper’s Stop, Lifestyle and other large-format chain stores.

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Cellucom Group is a specialized and organized retailer of Mobility products in the Middle East. With a turnover of over US$ 400 million, Cellucom is a leading retail brand in the GCC and Africa. Besides retailing, it is also into distribution, exports and after sales service of mobile phones & IT products. Recently, Cellucom was awarded ‘Superbrands 2007’ in UAE.

For more information please visit www.cellucom.com

With a turnover of over US$ 3.5 billion, RPG Enterprises is one of the fastest growing industrial conglomerates in the country, with more than 20 companies across 7 Business Sectors – Power, Retail, Technology, Entertainment, Transmission, Tyre and Specialties.

For more information please visit www.rpggroup.com