Wheel Smart Srimati opens as the top rated game show on Indian television - Notches TRP of 24.3 on DD1!!!
In the age of the competition amongst the games shows, Wheel Smart Shrimati with the much loved Annu Kapoor wins a TAM rating of 24 (24.3 to be exact) (15+Female DD HHLDs) as per TAM can easily be called as most successful game show on Indian television.
Tweet-- In the age of the competition amongst the games shows, Wheel Smart Shrimati with the much loved Annu Kapoor wins a TAM rating of 24 (24.3 to be exact) (15+Female DD HHLDs) as per TAM can easily be called as most successful game show on Indian television. Even on all Homes basis taking DD & C&S together also it rates at 4.11 way ahead of the other big names in the fray. The only shows ahead of this is Bidai & Air Hostess.
Ajit Andhare CEO of Colosceum, the content company that developed the property for HUL, says "What is gratifying is that the show has increased the last 3 month average slot ratings by 35% and has opened at a rating higher than the season two final ratings "
Ajit Andhare further commented. "With Splitsvilla already being the highest rated show on MTV and Wheel Smart Srimati turning out top ratings Colsoceum has a produced a very interesting mix of successful programming concepts."
About the show:
Wheel Smart Shrimati- Triteeya a first-of-its-kind twin format show with a primetime game show leg and an afternoon magazine format called Wheel Smart Srimati Ki Duniya. Housewives rescue their husbands from the treacherous 'Chausar' using their everyday household knowledge and their best ally, their saas, within a limited budget. The one who goes all the way is crowned India's Wheel Smart Srimati. Anchored by the much loved Annu Kapoor this show celebrates the resourcefulness of an ordinary housewife and for once puts her in charge of her husband's destiny reversing the ancient metaphor of Mahabharat's chausar. A riveting family entertainment that has already been a chart topper for first two seasons into a whole new avatar.
Notes to Editor
About Colosceum Media P. Ltd.
Colosceum Media Pvt. Ltd. is in the business of conceptualization and creation of multimedia assets, entertainment & infotainment IPs. It offers broadcast content development services as well as consulting, strategic and research advisory services to brand owners.
Colosceum offers a suite of best in class programming concepts ranging from the fresh & untried to IPR owned globally successful formats that drive viewer ship experience for broadcasters & network operators, and build brands for advertisers & brand owners.
With 5 primetime shows on air on Indian Television (Splitsvilla , Jai Sri Krishna, Bandhan Saat Janmon Ka and Wheel Smart Shrimati Treetiya & Duniya) and names like Discovery USA, Al-Jazeera, NHK Japan & Caldecott Singapore on its client list within a short span of 6 months Colosceum has made a scintillating debut in the content development space in India.