BIGFlix.com unfurls "Aazaadi ke Rang" on the eve of Independence Day

www.broadband.bigflix.com to offer twelve patriotic movies like Rang De Basanti, Swades and many more for free all of August

Mumbai, Maharashtra, August 13, 2008 /India PRwire/ -- BIGFlix.com, a part of Reliance BIG Entertainment, India’s largest online and offline movie rental service, unfurls the colors of freedom on the eve of Independence Day with 12 best and all time popular patriotic movies for free until 31st August.

The movies offered on this eve include movies like Rang De Basanti, Swades, Leader starring Dilip Kumar and Saira Banu, Nehru, The Jewel of India, other patriotic movies in regional languages like Veera Pandiyan Kattabomman, Ranangan and Kapalotiya Thamizan and many more.

Speaking on the occasion of this announcement, Mr. Murtuza Kagalwala, Business Head - Video on Demand, BIGFlix.com, said, “This is a part of our ongoing initiative to help the masses connect with us through movies in their daily lives on all occasions, important festivals and historical days. Currently we are reaching a strong 25 million NRI audience across the globe and with this initiative we are confident that we will have 3 million users accessing our website who will watch atleast 3 to 4 movies. With this we will have around 15 – 20 million free streaming coming from worldwide with this promotion alone. We will continue to introduce such initiatives to allow our fellow Indians and other Bollywood cinema lovers to enjoy the spirit of our Independence Day and other occasions away from home all times”.

Notes to Editor

About BIGFlix.com

BIGFlix.com, the home entertainment division of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to around 1500 titles on its broadband division, and has a commitment of another 1000 titles soon. BIGFlix.com offers the biggest range of premium quality Indian entertainment spanning across 13 languages in India. The portal offers the biggest, widest library of films; music and Indian entertainment content ranging that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks. The website has tie-ups with other premium channels viz, Star TV, Zoom, Special TV series, NDTV, NDTV Imagine, Raj TV and Care World TV to showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, www.bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own, streaming at affordable price points and subscription offer as well. BIGFlix.com broadband has garnered over 2 million visitors per month where 90% of the audiences are NRIs and delivers over 50 million views per month.

BIGFlix.com has innovative, convenient and cost-effective entertainment making Indian cinema, television and music accessible to more than 25 million strong overseas Non Resident Indian (NRI), South Asian population and Indian cinema lovers the world over. The company offers the download to rent and subscription services in its portfolio of operations as well.

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