93.5 SFM with 45 stations is one of India’s largest commercial radio networks. Today, it is pleased to announce the launch of its new service in Pune. With the Pune launch, SFM has now become a network of 45 radio stations.

93.5 SFM - a single source of contemporary entertainment in the city for 24 hours, with the best mix of today’s super hit music. A local entertainer, relevant and genuine, SFM seeks to instantly serve the entertainment and cultural needs of the region. That is the reason why SFM plays a good mix of Marathi music and Hindi music.

93.5 SFM believes that localizing entertainment bits and incorporating the cultural flavor of the region is crucial for the people connect. And so it includes in its programming special properties or sparklers that add zing to the content and bring a smile to the faces of listeners.

93.5 SFM also recognizes the need for today’s interactive radio to also raise issues that surround us in our daily life. SFM does not preach or sermonize, but 93.5 SFM cares.

Characters like Dadu Hallya and Bhola will tickle your funny bones while they talk about issues & problems pertaining to the comman man. 93.5 SFM will also raise these issues in their “exclusives” – you will recognise your favourite song, but do listen carefully – for the message!! We have Mollywood Tamasha, where we give a musical twist to superhits music.

For the lovers of prose and poetry – our very own hilarious take on what must have gone on in the writer’s mind while creating those unforgettable lines in Bollywood numbers – Kavi ki Kalpana and Dialogue Ki Dhulai.

Visible, accessible and constantly on the streets, 93.5 SFM is modern, innovative, entertaining and fun. 93.5 SFM represents the voice of youth who today has a mind of their own. RJs Rocky, Short Circuit, Diva and others will ensure that listeners are completely tuned in to what’s happening in the city, in Bollywood, and are having lots of fun while winning exciting prizes! Listeners, in fact, are seen as producers and contributors of information and are not defined solely as consumers.

Product Differentiation:

We are format FM radio, having moved on from the established blocked commercial radio model in India and focusing on the complete experience with On-Air, On-ground, On-Line programming. No four hour blocks of programming, but single and dual hour shows to bring freshness and pace, to create the distinct style of 93.5 S FM.

We deliver a higher mix of musical properties and our content is music or music related, which is tuned to the requirement of the local listeners. At a primary level the station is about non- stop super hit music which is audience tested high energy music.

As part of the mainstream Hit radio format, 93.5 SFM focuses on the latest Bollywood releases, Star Interviews, Fashion, Entertainment and Lifestyle relevant content, local music.

Stationality :

Witty, fun, “cheeky”, interactive, adventurous and Stylish, 93.5 SFM is the party designed to be the soundtrack of your life.

Our on- air talent is young, fresh, focused and exuberant. We have gone ahead and trained completely fresh talent, because as a company we believe in building resources.

“Passion”, “Energy” and “Expression” espouses the feel of the station.

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