Greycells, that operates EMDI vocational institutes in India and middle-east announced its acquisition of 26% stake in another Media and Entertainment vocational education company: AAT.

According to FICCI Pwc 2007, Indian Media and Entertainment industry is growing at a CAGR of 24% and will be Rs. 51900 cr by 2010. Currently 4 of the top 10 career aspirants choose Media and Entertainment. Also the gross enrolment in higher studies is expected to double to 12% in a decade from the present 7 %.This presents a great opportunity to vocational education specialists like Greycells and AAT.

Both the institutes, at present, have combined student strength of 1800. They have aggressive plans to increase to 10,000 levels in next couple of years.

Access Atlantech Edutainment (I) Ltd, headquartered at Chennai runs high end technology based courses in Media and Entertainment domain. It has partnered with world leaders as SAE, Digidesign, Qantm and other world leaders offering education in Sound Engineering, Games and Games design, Digital Filmaking and media management programs. The courses are affiliated to the Dibrugarh University, Assam. AAT has multiple campuses across the country and offers diploma and degree programs

Speaking on the sign up, Mr Deepak Choudhary, Managing Director Greycells said, Its a great synergy in terms of business and technology leveraging. We will look at complementing each other’s strength to maximise locations of presence and verticals in education to reach out to the student community and provide world class education.

Rathish Babu, CEO, AAT remarked, this is a terrific combination of bringing in a technology leader as AAT with Greycells, which excels in management domain of the Entertainment industry. We shall seek to build on strengths and the management expertise we have to build a value based organisation that will come to dominate the media education industry.

The organisations will look at international presence as in locations, collaboration with leading universities and resource/research opportunities globally. This shall mean a multifaceted and multi cultural education imparting entities with focus on world class education and standards.

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About Greycells Entertainment Ltd.

Greycells Entertainment, since February 2004, has been building a track record to establish itself in the media and entertainment space. Based out of Mumbai, the company has been marshalling its talent pool and resources to contribute relevant, top-of-the-line work in the field of education, both in India and abroad.

Headquartered at Mumbai, Greycells runs the EMDI brand of media education in India and the middle-east across multiple campuses with a focus on Event Management, Radio education, PR, Advertising and other media based management programs.

About Access Atlantech Edutainment (I) Ltd.

Since inception in 2000 in Chennai, AAT has gradually enhanced its presence in the major metros within a span of 5 years. Today it has campuses in Chennai, Mumbai, Delhi, Bangalore, Dibrugarh and student information centers at Kochi, Trivandrum and Coimbatore. AAT has roped in global players like SAE, TCMS and Digidesign in its pursuit of offering international media education in India.

Access Atlantech brought SAE - the world’s largest media education college into India in 2000. Together they offer internationally recognized courses in Audio Engineering, Animation, Games Designing and Digital Film-Making.