Mega Hindi GEC 9X has launched a multi-media marketing campaign for its epic drama series kahaani hamaaray MAHAABHAARAT ki with a communication on the launch date of the series, which has the biggest Indian stars in the greatest drama ever. Hoardings, which reveal two of the most important characters and the launch date of 7th July 2008, Mon-Thursday 9 pm, have gone up in Mumbai and are being rolled out across key markets nationwide.

The outdoor campaign, created by the in-house INX Studio, has been designed to convey the spectacular scale and grandeur of the epic series, which has been one of the most keenly awaited shows for a long time. The campaign uses the powerful logo of kahaani hamaaray MAHAABHAARAT ki along with dramatic images of Bheem and Duryodhan, whom it reveals in character for the first time, with costumes especially created by ace fashion designer Manish Malhotra. The all-important characters of Bheeshma, played by Ronit Roy, and Ganga, played by Sakshi Tanwar, will be revealed next.

The multi-media campaign for kahaani hamaaray MAHAABHAARAT ki will reach at least 175 million viewers through outdoor, print, TV, radio and cinema and retail screens nationwide.

Anthony Pettifer, Group Director, Brand and Communications, INX Network, said, “Kahaani hamaaray MAHAABHAARAT ki is the biggest and most keenly awaited epic drama on Indian television. One of the key objectives of our in-house INX Studio -- which has created the outdoor and print campaign as well as the logo -- is to convey to viewers that our MAHAABHAARAT has been created with the highest production values and on a grandeur and scale never seen before. It positions this timeless epic as a production that will appeal to today's generation. The mood and look of the off-air campaign is completely consistent with our on-air promos, also produced in-house. The combined effect of the on- and off-air campaign is already creating enormous awareness for the series. I am delighted that the campaign has been so well received by viewers and the industry so far."

Kahaani hamaaray MAHAABHAARAT ki is a timeless drama which is a gripping spectacle of relationships, power, politics and values, with all the dramatic excitement andinterplay of emotions. Produced by Ekta Kapoor's Balaji Telefilms for 9X, kahaani hamaaray MAHAABHAARAT ki features a galaxy of super stars such as Ronit Roy, Sakshi Tanwar, Aryan Vaid, Chetan Hansraj, Akashdeep Saigal, Anita Hassanandani, Rakshanda Khan, Makrand Deshpande and Kiran Karmarkar, along with several others whose names will be revealed over the next few days. Through the epic series, 9X will also present to Indian TV viewers some of the most exciting new talent. Shot on High Definition format in a truly epic scale with spectacular sets and in locations such as Ladakh, Jaipur and Wai, 9X's kahaani hamaaray MAHAABHAARAT ki has been created with the latest techniques in film production and special effects and .promises to be a production for all time and all generations. The series features the best technical team and a powerful, well researched script with costumes by ace fashion designer - Manish Malhotra.

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