BIG 92.7 FM, Bangalore, in its continual effort to contribute positively to the society, and impact listeners lives, celebrates ‘World No Tobacco Day’ with a difference. With an aim of spreading awareness regarding the dangers of smoking amongst youth, the station initiated an on-air and on-ground activity titled ‘Dhum Iddiya’ (Do you have Guts) where the team challenged smokers against smoking and advised them against it. A dummy in the shape of a huge cigarette was carried as a dead body across various parts of the city with high footfalls to create strong visual impact.

Bangaloreans participated in this drive with complete enthusiasm. Many youths came forward and stubbed their cigarettes and took an oath to never smoke again and spread the awareness against tobacco consumption. People were encouraged to join and support their opposition against tobacco consumption by signing on a BIG BANNER. An OB van, carrying BIG FM RJs gave live updates of the on-ground activity.

Starting 29th May, a Yamraj character on-air made listeners aware of the ills of tobacco and gave interesting alternates to smoking!! The character also stressed on the various things that could be bought by saving on the cost of cigarettes. Bytes of prominent citizens and cancer patients (suffering due to tobacco consumption), was aired to gather greater appeal on the subject and provide a better perspective.

Speaking on the occasion, Sunil Kumaran, Cluster Head – Karnataka & Kerala, BIG 92.7 FM, said “We believe in talking to the audience in their language and since we are targeting youth and want to make them aware of the ills of smoking we have taken a unique, humorous route to communicate a serious message. We believe this will connect better with the youth rather than preaching to them about the ills of smoking”

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About BIG 92.7 FM

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.