Ab Aam Zindagi Ban Jaye Filmy
BIGFlix Launches its Maiden Media Campaign
Tweet-- BIGFlix, a part of the Reliance ADA group, today announced its multi layered mass media campaign titled ‘Ab Aam Zindagi Ban Jaye Filmy’ for its movie rental business, targeted at domestic Indian market. The TV campaign started with commercial playing across IPL matches on SET MAX and other prime TV channels. The TV campaign will be supported by online, outdoor , radio and print campaign.
BIGFlix commercial is a take on popular films such as Om Shanti Om, Saawariya and Matrix, with a promise to inspire and change your daily routine life. The campaign uses humour to parody scenes and visuals that anyone who loves to watch movies has seen time and time again
Commenting on the campaign, Mr. Kamal Gianchandani, COO, BIGFlix, said, “We are very excited to launch our marketing campaign. The ‘Ab Aam Zindagi Ban Jaye Filmy’ ads are designed to remind people about their fundamental love of movies and to create a strong association between BIGFlix and the movies they like to watch. Our fundamental goal is to tell consumers that there is a better way to watch movies and I think the ad does justice to this goal”
“This mass media campaign represents the first significant advertising effort by any online and/or offline rental service in the country and the first attempt at using television to build brand awareness and drive traffic to the company's Internet site, www.bigflix.com, and rental stores. "As home entertainment formats, such as DVD players etc, have become more mainstream, some of more traditional advertising mediums, such a television and print, have finally become cost effective and need to be considered as part of an overall marketing mix, eventually, mass marketing is going to be essential to our continued growth”
Notes to Editor
About Bigflicks.com
To garner the opportunity galore in the digital entertainment space, Anil Dhirubhai Ambani Group, (ADA Group) has launched yet another ambitious venture – Bigflicks.com – offering the biggest, widest library of films, music and Indian entertainment content ranging from Hindi, English to Vernacular that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks.
With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, Bigflicks.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own and streaming at affordable price points.
Big Flicks is India’s largest online and offline movie rental service, offering access to over 15000 titles in its rental division and close to 1000 titles in its broadband division (www.broadband.bigflicks.com). Big Flicks offers the biggest range of premium quality Indian entertainment spanning across 12 languages in India. Recently, Big Flicks forayed into the retail business with the launch of DVD stores in 6 cities namely, Mumbai, Delhi, Bangalore, Pune, Hyderabad and Chandigarh. The company expects the store
tally to touch 500 by end of this fiscal with RWorld stores bringing in the support with 100+ BigFlicks stores in shop-in-shop format in top 10 cities across the country.
Highlights of BigFlicks
· One membership works all over India, so one can use the membership online at www.bigflicks.com and across all BigFlicks stores in India
· Watch unlimited movies
· Access to vast Indian and international content
· Order movies from our BigFlicks store, at our website and via phone
· Free delivery and pick up of movies at your doorstep
· No due dates
· No late fees
· Get unlimited movies throughout the month of your subscription plan
· Upgrade or downgrade the plan as per your needs
· Pause and resume membership anytime
Genres @ Bigflicks.com
- Besides Hindi and English, the website will be one-of-its kind to offer a variety of regional content in Tamil, Telugu, Malayalam, Kannada, Marathi across multiple movie genres of all eras – from old to the latest
- Downloads of TV content and music
International technological alliances @ Bigflicks.com
- To maximize the users’ experience and save on their time and bandwidth, Bigflicks.com has partnered with Entriq, a company which provides content protection service through Digital Rights Management (DRM), issues end licenses on downloadable content and provides access control to prevent misuse of content. The content serving platform of Entriq is a download manager platform which allows the user to download movies from the BigFlicks.com. The innovative progressive downloading feature of this application allows users to download and watch movies at the same time. 10 minutes into the downloading process, a user can start watching movies while the download progresses.
- Appointed Limelight Networks, the world’s leading content delivery network for digital media, as the exclusive provider of streaming content delivery services for Bigflicks.com that will enable the site to deliver its vast library of full length Indian movies, music videos, TV shows, documentaries, and other premium video content via the Internet to a global audience
Distribution @ Bigflicks.com
- Three modes of distribution:
o The online movie download service for the NRI and PIO market enabling users to download or stream Indian entertainment content via the internet
o The online mail order service for the Indian market, providing users with the ability to enjoy the conveniences of premium quality movie entertainment from the comfort of their homes
o Physical presence of the brand in the form of its retail stores to enable users to experience and access movie entertainment of their choice.
- Two models of online movie downloads:
o In the streaming model, the content (including films/songs) is available for free viewing. A user with a fast broadband connection can view them instantly
o The other is download to own model where downloads are available for a fee of anywhere between $2and $9
Differentiating Features @ Bigflicks.com
- The quality of titles downloaded from or streamed on Bigflicks.com is of a much superior quality and higher definition to ensure complete customer satisfaction of the product delivered
o Download at bit rates of 1500 kbps, which is higher than even most of the international benchmark sites as well and
o Offers free streaming content at a speed of 800 kbps as compared to its closest Indian competitors who offer streaming at just 512 kbps
- Buy and rent video legally allowed on three PCs
o Users can watch a movie on one PC and make copies on three other PCs , Burn movies to DVD and one can also with the right equipment may connect your PC to your TV.
- Despite the high cost of offering downloads at 1.5 mbps, Bigflicks.com still prices its titles for as low as $2 up to $9
- Very soon the downloaded content could be transferred into mobile or an iPod besides offering premium quality DVD content without the retailer and wholesaler margins at a competitive price
- Bigflicks.com downloadable content can be viewed in as soon as 10 minutes. The file to be downloaded can be chosen and watched at one’s convenience, on a device best suited to his/her purpose
Bigflicks.com seeks to expand its business beyond the Indian diaspora by offering its subscribers, especially in North America, UK, Canada, Middle East, South East Asia, Europe, and Australia, with a vast, ever-expanding library of quality video entertainment content with the aim to become the ultimate destination for every entertainment-yearning Indian across the world.