Optimystix Entertainment Pvt. Ltd., India’s leading content creation company, along with SAB Television recently announced the launch of ‘KRAZY KIYA RE (KKR)’– an innovative format show which seeks to unearth the ‘creative genes’ in our collective singing talent. The primary idea of all singing talent shows thus far has been to only showcase the vocal power and tone of the contestants, but rarely do these shows explore the ‘creative’ powers of the singer to twist, translate or googly the song! This has never been attempted earlier in a LIVE format talent show which airs on SAB TV from 9th May 2008.

In KKR, ‘Krazingers’ (contestants) will be tested on their creative abilities in re-engineering Hindi film songs across three broad sections:

1. Geetantar – means – twist the tune of an existing song into another popular song– eg: Can a Krazinger sing ‘ “E kya bolti tu’ – in the tune of ‘roza jaaneman’???

2. Googly - means – Compose a song that integrates flawlessly into an existing popular song – eg – Can a Krazinger create his song which flows into Taare Zameen Par or something similar?

3. Bhashantar – means – translate a Hindi song into any other Indian language – e.g. Can a Krazinger sing Range De Basanti in any language of their choice?

The ability of the show to instantly spot whacky talent is immense and a ‘LIVE’ interactive jury and the ‘whacky sets promises wholesome family entertainment. Krazingers will either have to sing to a new beat, or translate it in a different language or completely reinvent tune, beats, and scale. Optimystix has created this unique format and licensed it to SAB TV and will subsequently be licensing this format to other markets for production in their local languages around the world.

Sanjiv Sharma, CEO & CHAIRMAN, Optimystix Entertainment Pvt. Ltd. said, “Plain vanilla singing based talent shows are passé as Indian audiences now crave for something beyond – something unexpected. And KKR promises to deliver these ‘unexpected’ moments of pure entertainment. We are proud to create such a unique format based on the encouragement received from SAB TV. We are confident that Krazy Kiya Re will be well accepted by Indian audiences across the world.”

- End -

Optimystix Profile

Optimystix is a leading content creation company from the Asian subcontinent with an ability to go from the idea-to-delivery across various genres of entertainment over diverse aggregation platforms. The company has displayed the ability to successfully adapt International formats for the Asian region as well as create original content ideas for the world market. Optimystix, a member of the ZODIAK and SPARKS Network, has also maintained excellent rapport with all the major broadcasters and telecom companies in the APAC region.

Some of the leading properties that Optimystix has created for leading networks are:

KHULLJA SIM SIM

• • Adapted from the immensely successful international format “Let’s make a deal”
  • Optimystix created a successful adaptation that ran for 2 years as a slot leader on Star Plus

KISMEY KITNAA HAI DAM

• • A celebrity Karaoke Show where a boys team of celebrities challenge a girls team of celebrities to a Karaoke contest
  • Hosted by Sonu Nigam, with Hussein and Gul Panag as co-anchors, this mega production aired on Star Plus for 44 Weeks

YEH MERI LIFE HAI

• • The story of Pooja, agirl from a Middle class family with a big dream
  • A homegrown Daily Soap that ran on Sony for 324 episodes
  • Was the bastion of the SONY network's fiction front along with JASSI for its entire run

INDIAN IDOL - SEASON 1

• • An adaptation of the immensely popular and successful UK format "Pop Idol"
  • Optimystix created the first Indian adaptation
  • Season 1 - a runaway success, bringing the Sony viewer-ship to an all time high
  • Season 1 got an unprecedented 55 million votes on SMS / Telephony

COMEDY CIRCUS

• • This is a format created by the Optimystix Creative Team, which show cases the comic talent of popular soap stars
  • Paired with the "finest" stand up talent from India and Pakistan, these soap stars perform on stage along with their "stand up comedy partners" for 13 weeks in agrueling battle for supremacy to decide which "soap star" can be the best STAND UP COMIC

BATHROOM SINGER

• • A first in the history of reality TV format shows in India – Optimystix created the entire show - from concept to execution
  • This format created by the Optimystix Creative Team for FILMY takes a new look at talent shows
  • In most talent shows the key motive of the contestants is to become stars in the world of music. However there is a whole universe of people who just sing because they enjoy singing, they sing from their heart … because it makes them happy. These are the contestants for Bathroom Singer. Eighteen fun filled, entertaining episodes is what it take for this format to find THE BATHROOM SINGER of this nation.

JJHOM INDIA

• • Optimystix created the entire show - from concept to execution
  • This format created by the Optimystix Creative Team for Shara One for the first time gave the Indian audience a unique blend of a TV star and a singer performing together
  • In JJHOOM INDIA, soap stars were coached by singing stars to sing and perform on stage in front of a jury and live audience. Each performance was with a soap stars will perform alongside their mentors … the singing stars. JJHOOM INDIA, was based on a reality format created by Zodiak Television - called STARS ON STAGE.