BIG 92.7 FM is the first private FM station to hit the airwaves in Rourkela
The launch marks the 43rd Station of the Network, and its second in Orissa
Tweet-- BIG 92.7 FM, India’s No.1 Radio station today announced the latest edition to its kitty, with the launch of its Station in Rourkella. The launch of BIG 92.7 FM in the City marks the launch of the 43rd Station of the network.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur ,Ranchi ,Jamshedpur and now in Rourkela at the end of which, the total count will be taken to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the ‘Acknowledgement of local Heroes in Society’. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
In Rourkela, BIG RJ’s Rajiv, Priyanka, Sneha and Shaheen will be entertaining the steel city of Orissa.
The joyride will start at 5am with Aradhana followed by Breakfast show BIG Chai 6am -9 am. Other shows include Hello Zindagi, Ring Road 927, Thoda Gyan Thodi Masti, Evening Masala and Direct Dil Se.
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador.
Commenting on the station’s entry into Rourkela, Mr. Soumen Ghosh Choudhury, Regional Head East, BIG 92.7 FM, said “We are very excited about launching in the city of Rourkela. We are the first private radio station in the region to do so. The programming mix of the Station with programmes like Aradhana, BIG Chai, Hello Zindagi, Ring Road 927, Thoda Gyan Thodi Masti, Evening Masala and Direct Dil Se have been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Rourkela. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.
Notes to Editor
About BIG 92.7 FM
BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno Sunao, Life Banao!