BIG 92.7 FM, has come up with triumph in the Radio Audience Measurement (RAM) findings. Within just one year of launch, BIG 92.7 FM living true to its name, has made a BIG impact in the radio industry! BIG 92.7 FM has clearly proved to be the No. 1 choice of listeners, in the city of Bangalore, across all parameters - including Reach, Share and TARP.

Bangalore

Radio Station

Cum Reach ‘000

Share %

TARP %

BIG 92.7 FM

2561

24.5

2.9

Radio Mirchi 98.3 FM

2162

20.1

2.4

S FM 93.5 FM

2029

14.9

1.8

Radio One 94.3 FM

1998

10.3

1.2

Radio City 91.1 FM

1471

9.3

1.1

* Week ending 13th Oct 2007

Source: RAM

The RAM ratings also show that in Mumbai, the Station delivers higher reach than any of its competitors, while in Delhi, it is the No.2 Station among 12-34 year old, SEC ABC listeners. As per the latest RAM data (week ending 20th Oct’07), BIG 92.7 FM delivers ‘reach’ of over 1.1 crore listeners cumulatively in the 3 metros – Mumbai, Delhi and Bangalore.

The RAM data has come at a time when the industry needs it the most, with the growth of the category and nationwide reach of the radio industry reaching new heights. Its format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Speaking on the occasion, Mr. Soumen Chaudhary, VP South, BIG 92.7 FM, said, “Our Bangalore Station has received the No. 1 position within a very short period of time. We only recently celebrated the stations first birthday and what better a gift that this! It re-affirms our positioning and content strategy which has helped us stand out in the cluttered environment. We are Bangalore’s only Kannada radio station, which has been received very well by listeners.”

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About BIG 92.7 FM

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.