Shemaroo Entertainment in a special tie up with Crosswords for the special promotion for their first kids’ 3D CGI animation flick ‘Bal Ganesh’, is delighting hundreds of children and those young at heart across the city of Mumbai. As a tribute to ‘Bal Ganesh’, Crossword is organizing a “fun time with Bal Ganesh” event where activities like puzzle making and coloring competitions are conducted and the children get a chance to click picture with Bal Ganesh at select outlets of Crossword through out the month of October. These outlets are situated in Juhu, Ghatkopar, Mulund, Turner Road, Kemps Corner and Malad.

Shemaroo Entertainment also recently conducted promotions for ‘Bal Ganesh’ in association with McDonalds during which special branded merchandise was available with the popular McDonalds Happy Meals across 50 outlets in the cities of Mumbai, Surat, Pune, Ahmedabad, Nashik, Indore, Baroda, Bangalore and Hyderabad. This charming collection of ‘Bal Ganesh’ merchandise included a small diary, a childrens’ height chart and a calendar, all with adorable Bal Ganesh pictures and branding.

In Mumbai, the McDonalds activity was conducted in all outlets with Bal Ganesh Mascot visits to the prime locations of Malad, Kemps Corner, Bandra, Ghatkopar, Goregaon, Mulund, Andheri and Navi Mumbai. Shemaroo also offered children at the assigned McDonalds outlets the opportunity to interact withthe Bal Ganeshmascot at the Mumbai restaurants and get their pictures clicked with the adorable live size Bal Ganesh mascot!

Speaking on the success of the promotion, Ms.Smita Maroo, Vice-President, Animation Division of Shemaroo Entertainment said, “It’s wonderful to see how ‘Bal Ganesh’s’ popularity has taken off even before the launch of the movie! The little mascot has really hit a chord with audiences all over the country! Both the McDonalds and Crosswords tie ups have given our pre launch promotions a great impetus and helped us spread the word in a fun and interactive way. This positive response has encouraged us immensely proving that the audiences are looking as forward to the launch of the movie as we are”!

Bal Ganesh, the 3D animation delight made by Shemaroo Entertainment has been created in association with Astute Media Vision. The movie is scheduled to release on October 26th, 07 in select theatres around the country.

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About Shemaroo Entertainment:

Shemaroo Entertainment Pvt. Ltd. is an integrated Film Production, Post Production, Distribution and Animation player. With an excellent library of Hindi films, it has penetrated into the Satellite TV scene. In Sony Entertainment Television, Shemaroo is a joint venture partner with Sony Pictures Entertainment, USA. It also has state-of-the-art studio facilities and has successfully leveraged emerging technologies like the Broadband, Internet, IPTV and Mobile among others.

Shemaroo’s Animation Division is taking the Indian Animation eco-system to the next level with many projects in its pipeline such as ‘Ghatothkach – Master of Magic’. This was the first Indian Animated film to be promoted at the Cannes Film Festival. Shemaroo is creating animation content for Indian as well as International markets, with an Indian flavoured narrative. Having an immense understanding of the consumer, Shemaroo is geared to entertain Indian kids of all age groups with their several forthcoming Animated Films. ‘Bal Ganesh’ is yet another animated film of Shemaroo which will hit the screens this October. This movie will take the Indian 3-D animation technology to a different level.

Visit: www.shemaroo.com / www.balganesh.com