Electronic Arts, the world’s leading interactive entertainment software company, today announced the launch of “EA Amplify Artist Search”, a pan-regional search for the hottest emerging bands from the Asia Pacific region, hosted in collaboration with partners SONY BMG, AXN, Gibson, Microsoft, and Motorola. The competition will be open to residents of Hong Kong, India, Japan, Korea, Mainland China, Singapore, South Africa, Taiwan, and Thailand, and will start accepting entries on EA’s music community portal (“EA Amplify” www.EAamplify.com) from Tuesday, May 1, 2007.

“EA Amplify Artist Search” contest welcomes all unsigned bands or artists from across the Asia Pacific region to showcase their music and profile on the EA Amplify Web site, and compete for the Regional Grand Prize—which could be the break-through into the big time of their dreams! The winning band of the Regional Grand Prize will have a chance to sign a record deal with major record label SONY BMG, as well as get their track in one of EA’s upcoming blockbuster videogames for worldwide release.

The Regional Grand Prize winner will be selected out of Country Finalists (Finalist and Runner-up Finalist) from each of the participating countries. In addition to proceeding to the Regional Grand Prize selection, Country Finalists will receive a host of glamorous prizes provided by Artist Search partners, including an Epiphone Les Paul Custom Guitar from Gibson, an Xbox 360 videogame and entertainment system from Microsoft, and a MOTOROKR E2 mobile phone from Motorola.

The competition will be supported by exclusive media partners Animax and AXN.

“Making our games culturally relevant to each country through inclusion of local music and celebrities has been a key focus for EA in Asia over the past year —and EA Amplify Artist Search takes this initiative a step further,” said Jon Niermann, President, EA Asia Publishing. “We hope to generate a lot of excitement for this pan-regional competition among music and videogame communities alike.”

“Many of the biggest bands in the world today have been discovered through the experience of an EA videogame," said Steve Schnur, Worldwide Executive of Music and Marketing for EA. "With EA Amplify Artist Search, we're now offering the top unsigned artists in the Asia Pacific region the same unprecedented opportunity. This is far more than just a contest for emergent music. We've created the chance to connect with millions of fans -- and instantly launch an international career -- with the most powerful partners in global entertainment"

For more information about Artist Search, see additional information below and check out the EA Amplify music community portal (www.EAamplify.com) to view complete Contest Official Rules.

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Artist Search – Additional Information

How To Enter

To enter the Artist Search competition beginning Monday, May 1, 2007, bands and artists of 2 persons or more will need to visit the EA Amplify music community portal (www.EAamplify.com). After creating an EA Amplify account (registration free of charge), entrant to the competition must visit Artist Search competition page to submit their song (MP3 format only) and band profile.

Contest Period

Entries are accepted between May 1, 2007 and June 1, 2007.

Announcements

Winner announcements will be made on EA Amplify Web site as well as notified to individual winners according to the following schedule:

- Country Finalists: on or around June 11, 2007
- Regional Grand Prize winner: on or around June 18, 2007

Contest Judges

The judging panel of Country Finalists will be comprised of local representatives from EA, SONY BMG, Animax, Gibson, Microsoft, and Motorola of each participating country. The judging panel of Regional Grand Prize winner will be comprised of regional representatives from EA and SONY BMG.

About EA Amplify

EA Amplify (www.EAamplify.com) is a music community portal serving as a communication and breeding ground for emerging musical talents from around the Asia Pacific region. Artists will be able to create their own profile page on the Website, upload their songs and video clips, add artist information and photos, and chat directly with fans and the community. EA Amplify also offers a voting mechanism for the music showcased on the site, allowing the community to vote for their favorite songs and videos.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About SONY BMG

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Animax

Launched in 2004 as the first anime-dedicated TV channel in the region, Animax is the channel of choice for youth trendsetters, image-conscious, tech-savvy young adults, and individuals seeking a unique entertainment experience with a unique genre. Animax provides Asia viewers with the latest, most dynamic and innovative programmes from top animation studios and producers in Japan, and reaches over 28 million households across Asia. More information can be found online at www.animax-asia.com.

About AXN

Launched in 1997 as the world’s first television channel dedicated to action and adventure, AXN thrills millions of viewers with high-quality and high-energy entertainment from around the world as well as an exciting range of original AXN productions. Delivering top rated series, blockbuster movies, adventure-reality and first-run lifestyle sports programming, AXN is a leading international TV destination among young adults 18-34, and is available to more than 79 million households throughout Asia. More information can be found online at www.axn-asia.com.

Animax and AXN are wholly owned by Sony Pictures Entertainment.

About Gibson

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville, Tenn. since 1984, Gibson Guitar Corp.’s family of brands includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Oberheim, Tobias, Slingerland, Maestro, Take Anywhere Technology, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Baldwin, Chickering, J&C Fischer, Hamilton, Sunshine and Wurlitzer. For more information on Gibson Guitar go to www.gibson.com or www.gibson.com/press

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalog of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit: http://www.motorola.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Please contact:
Karishma Dawar
Genesis Burson Marsteller
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