SET Network to telecast all the Matches during ICC Cricket World Cup 2007
This World Cup, don't miss any of the matches: catch the Group stage matches on MAX, SAB & PIX. All Super Eight matches, Semis & Finals to be simulcast on MAX and SAB, in English and Hindi respectively
Tweet-- This summer, viewers can get set for a grand cricketing feast from the 13th March to 28th April 07 as the SET Network announces the schedule for the telecast of the biggest event of the cricketing calendar in the last 4 years – The ICC Cricket World Cup 2007. Viewers will get to enjoy all 51 matches, as the SET Network will bring a world class feed of the ICC Cricket World Cup 2007 Live across its 3 channels - MAX, SAB and PIX.
MAX will continue to blend the excitement of cricket with its inimitable dose of entertainment – “extraaa innings”. All the matches of the ICC Cricket World Cup 2007 will be telecast live. The coverage starts with “extraaa innings” from 5pm onwards on all match days on MAX and SAB.
Kunal Dasgupta, CEO, SET India Private Limited said, “MAX has always garnered an unprecedented television viewership during Cricket tournaments. For the ICC Cricket World Cup 2007 we have made every effort to provide the viewers with unique access to live world class coverage and also ensuring that not a single match will be missed.”
Rohit Gupta, Executive Vice President, Ad Sales & Revenue Management, SET India Private Limited said, “ICC Cricket World Cup is the biggest Television Event which happens once every 4 years and reaches out to nearly 80% of the C&S audience. And to make it even bigger this time around we will show almost all the matches on SAB in Hindi as well. Thus the platform for the ICC Cricket World Cup 2007 matches will be far bigger as we cater to a much larger and varied audience. It’s a huge value add for the advertisers since previously we only had 12 matches on SAB and now we will be airing all the matches. We are sure of a far greater reach with a bigger platform for ratings and viewership.”
The upcoming cricket tournament in 2007 will feature 16 teams allocated into four groups of four. Within each group, the teams will play each other in a round-robin format and the top two teams will advance to the "Super Eight" round. The telecast schedule includes all group stage matches to air on MAX, SAB & PIX while the Super Eight Series matches and will be aired on MAX and simulcast in Hindi on SAB.
Reliance & Nokia are the co-presenters for the broadcast of ICC Cricket World Cup 2007. Hero Honda, Maruti, ITC Foods, Pepsi, Videocon, LG and Aditya Birla Group are the associate sponsors.
Schedule for the ICC Cricket World Cup 2007
GROUP STAGE
13th March - West Indies v Pakistan
14th March - Australia v Scotland, Kenya v Canada
15th March - Sri Lanka v Bermuda, Zimbabwe v Ireland
16th March - England v New Zealand, South Africa v The Netherlands
17th March - India v Bangladesh, Pakistan v Ireland
18th March - Australia v The Netherlands, England v Canada
19th March - India v Bermuda, West Indies v Zimbabwe
20th March - New Zealand v Kenya, South Africa v Scotland
21st March - Sri Lanka v Bangladesh, Zimbabwe v Pakistan
22nd March - New Zealand v Canada, Scotland v The Netherlands
23rd March - India v Sri Lanka, West Indies v Ireland
24th March - Australia v South Africa, England v Kenya
25th March - Bermuda v Bangladesh
SECOND STAGE – SUPER EIGHT SERIES
27th March - D2 v A1 (West Indies v Australia)
28th March - A2 v B1 (South Africa v Sri Lanka)
29th March - D2 v C1 (West Indies v New Zealand)
30th March - D1 v C2 (Pakistan v England)
31st March - A1 v B2 (Australia v India)
1st April - D2 v B1 (West Indies v Sri Lanka)
2nd April - B2 v C1 (India v New Zealand)
3rd April - D1 v A2 (Pakistan v South Africa)
4th April - C2 v B1 (England v Sri Lanka)
7th April - B2 v A2 (India v South Africa)
8th April - A1 v C2 (Australia v England)
9th April - D1 v C1 (Pakistan v New Zealand)
10th April - D2 v A2 (West Indies v South Africa)
11th April - C2 v B2 (England v India)
12th April - B1 v C1 (Sri Lanka v New Zealand)
13th April - A1 v D1 (Australia v Pakistan)
14th April - A2 v C1 (South Africa v New Zealand)
15th April - B2 v D1 (India v Pakistan)
16th April - A1 v B1 (Australia v Sri Lanka)
17th April - A2 v C2 (South Africa v England)
18th April - D1 v B1 (Pakistan v Sri Lanka)
19th April - D2 v B2 (West Indies v India)
20th April - A1 v C1 (Australia v New Zealand)
21st April - D2 v C2 (West Indies v England)
24th April - Semi Final 1: 2 v 3
25th April - Semi Final 2: 1 v 4
28th April - FINAL
Notes to Editor
About MAX
MAX, India’s premium Movies and Special Events channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events including the best limited overs ICC Cricket tournaments all the way till 2007 ending with the ICC Cricket World Cup 2007. With extraaa innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. Thanks to pioneering concepts like extraaa innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards. Launched in 1999, MAX is today the fastest growing channel in its category, reaching out to over 35 million people in India. MAX is part of the bouquet of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance bouquet are SET, SAB, PIX, AXN, ANIMAX, Discovery, Travel & Living, Animal Planet, MTV, NDTV 24x7, NDTV India, NDTV Profit, NICK & TEN Sports.
For further information please contact:
Max
Bhharati Kabre
Tel: 91-22-67081323
Mobile: 9820346384
Email: bhartia@setindia.com
Genesis Burson Marsteller
Preeti Hingorani / Tanushree Mehra
Tel: 91-22-24911783 / 85
Mobile: 9819816261 / 9819404084
E-mail: preeti.hingorani@bm.com/tanushree.mehra@bm.com