"PVR Cinemas' Six (6) screens multiplex at Mulund, Mumbai being operated by the company has been granted entertainment tax exemption from the payment of entertainment tax for a period of 5 years in accordance with the entertainment tax exemption policy as applicable in the State of Maharashtra. The same has been informed to the Bombay Stock Exchange as well.

PVR Mulund highlights:

a) An upmarket mall with a strategic location

b) 6 screen multiplex

c) 1815 seater (the biggest in the city by number of seats)

d) Spacious seating for maximum comfort

e) Designed by international concept design architect JESTIC + WHILES in association with Indian design architect VIA DESIGN.

f) Situated on the first floor of the entertainment area of the mall

g) The venue is more of a complex and not a building forging a pedestrian concept in a mall.

h) The arena becomes a host to many events e.g. Indian Idol etc. ideal place to hang out, spend time; attracting people from all over the city.

i) The right tenant-mix makes the complex a destination with brands like Crossword Book Store, Shopper Stop, Mc Donalds, Shoprite Hyper etc.

j) The cinema destination offers a starring attraction of state-of-the-art projection system, dolby dts 3 way sound, edge-to-edge screens, chic ambience and lip-smacking food.

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About the Company

PVR, a pioneer and a trailblazer in Multiplex development in India, is the largest cinema exhibition player in the country today. The company began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex.

By introducing the multiplex concept in the country PVR Cinemas brought in a whole new paradigm shift to cinema viewing experience, high class seating, state of the art screens and audio visual systems. This catapulted the company to command a significant presence in New Delhi, National Capital Regions like Gurgaon & Noida, Bangalore, Hyderabad, Mumbai, Lucknow and Indore, making it the largest cinema exhibition chain in the country.

PVR, in order to solidifying its exhibition growth and strength also ventured into the business of film distribution, set up PVR Pictures, a fully-owned subsidiary of PVR Ltd. PVR Pictures, a strategic business unit, specialises in acquisition and local distribution of films.

The company in order to fuel its charted expansion plans has recently listed itself on the stock exchange raising Rs. 150 crores from the market.

The Journey

Post the tremendous success of PVR Saket and PVR Priya, a 25-year-old cinema completely renovated and brought into the fold of PVR in January 2000, PVR cinema gained dominance in the capital and expanded to West Delhi in 2001 with the launch of two new multiplexes -- PVR Naraina and PVR Vikaspuri and then PVR EDM in East Delhi.

In May 2003, PVR Cinemas further expanded with opening a 7-screen cinema - PVR Europa in Gurgaon and PVR Faridabad and PVR SRS Faridabad in 2004.

PVR Group has re-opened Delhi's oldest and most popular cinema halls, Plaza and Rivoli; now known as PVR Plaza and PVR Rivoli. These all-new single screen auditoriums has been renovated and refurbished to bring back its former glory. The cinema, unique in its nature, combines the look and feel of the 50s with the state-of-the-art cinema viewing technologies of today.

In the mean time, PVR also brought North, its largest multiplex - "Spice PVR" with PVR's signature Gold Class cinema experience is being introduced for the first time in North India.

Maintaining its leadership as the largest cinema exhibitor in the nation, PVR Cinemas to tap the emerging potential set its foot in southern India, opening India's largest multiplex (11 screens) in Bangalore and PVR Hyderabad in 2006.

The company also forayed in other parts of the country with subsequent openings of PVR Juhu in Mumbai, PVR Lucknow and 5 screen PVR Indore this year and the very recent PVR Mulund in Mumbai and PVR Sahara Mall in Gurgaon, making the brand a Pan India presence of 70 screens nationwide, the largest in the country with pan India footprint in 9 cities.

PVR Pictures

PVR has also ventured into the business of film distribution and set up PVR Pictures, a fully owned subsidiary of PVR Ltd. PVR Pictures specialises in acquisition and local distribution of films. This is a strategic business unit aimed at solidifying PVR's exhibition growth and strength. To date, PVR Pictures has successfully released films produced by US-based production house Miramax such as Chicago . PVR Pictures has also signed a 50:50 joint venture with Ram Gopal Verma's Verma Corporation Limited/ K Sera Sera's production company 'Factory'. The new venture, titled 'PVR/Factory' operates under the PVR Pictures entity and has exclusive distribution rights in Delhi, Uttar Pradesh and Uttranchal.