With the tagline "The Power behind the power" KEI Industries Limited has rolled out its first ever TV commercial to make its presence in the domestic wire segment. The TVC tells the consumer that KEI Industries Limited which is from among India’s largest wire & cable manufacturing company, is truly a wires and cables specialist

This TVC has been conceptualised by Innocean. The commercial aims to strengthen on the corporate identity of the brand KEI. The TVC shows a small family unit, where the parents, misunderstanding the curiosity of their five-year old daughter who wants to know the meaning of the word specialist, enter into an argument in taunting manner, and later realize that she is asking about specialist wires, which her electrician uncle wants to know. The film ends on a smile and re-enforces KEI’s as the specialist in wires and cables.

With the launch of this new TVC, KEI has initiated its multi media brand campaign. In first lag KEI will focus on Television , Outdoor and print,and then later move to online etc. For this entire campaign, KEI has allocated Rs. 3-4 crore.

Gaurav Sahi, Head-Corporate Communications, KEI, said “Our distribution is all geared up and the company plans a good amount of investment on media in the next six months, with a national presence.”

With the launch of this TVC, KEI is all set to become a significant brand in media and consumer space.

“The company has consciously built its credentials as the most advanced cable and wire manufacturer in India over the last 40 years, with leading industrial houses, electricity boards and real estate developers as its customers.” Mr. Sahi Further added.

The TVC aims to depict the essence of a modern family, highlighting importance of quality house wires.

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KEI Industries limited is approx. 1000 Crore Company and among the top three largest cable manufacturing company in India, manufacturing high and low tension cables (EHT, HT & LT), control and instrumentation cables, house wires and stainless steel wires. KEI is one of the few companies in country to manufacture specialty cables including braided cables, fire survival and Zero halogen cables. In another words KEI is the one stop solution for any electrical cable or wire need. KEI Industries limited has been serving its customer i.e. State Electricity Boards, Heavy Electrical Equipment Industry, engineering and construction giants in Indian and world market for last 40 years and has a very strong foothold.

KEI Industries limited is a true Indian multinational company. The company enjoys its presence in across almost 27 countries including Australia, Canada, Cyprus, France, Germany, Italy, Iraq, Mesico, Qatar, UAE, UK, USA etc. The company derives its almost 15 Percent of the revenues from the overseas market.