TVS Electronics, the IT hardware and peripheral manufacturer, known for its channel friendly initiatives, organized a Twenty20 cricket match on 16th March ’08 to foster a synergistic relationship with the Value Added partners (VAP). TVS-E hosted two T20 cricket matches at the Vijay Dhaiya Cricket Academy, Stephen College Grounds, Mohri Gate, in New Delhi.

The event, which commenced at 10:30 A.M., was challenged between 2 teams with members from 22 Dealers, 4 Company Distributors, 2 Supplies Distributors and Team TVSE. ADPs won the toss and elected to bat. It was purely one sided match as they scored 198 runs in 20 overs for the loss of 8 wickets and the defending team was all out in 15.4 overs and at the score of 58. Mr. Navneet of RG Computers who was awarded the Man of the match, exclaimed, “We appreciate TVS-E for giving us this wonderful opportunity to meet and interact with other business affiliates. The match is a nice way to enhance the team spirit and we are looking forward to another such team building activity by TVS-E for its channel partners.”

Mr. Raghavendra Araveeti, Area Sales Manager, TVS-E Delhi, says “This event is being conducted to promote channel engagements among dealers and distributors. We have conducted similar events in the past. As the financial year is coming to a close we thought this would be a good way to involve dealers and distributors thereby solidifying our relationship.”

TVS-E has been strategizing towards building and sustaining its relation with its value added partners. It aims to achieve this goal through regular channel meets locally and its various channel engaging activities. As a part of strengthening its relation, TVS-E treated its performing VAP, with free tickets of the latest bollywood movie ‘Jodha Akbar” in New Delhi in February 2008

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About TVS Electronics:

TVS Electronics Limited, a part of the 90-year-old TVS Group is one the largest manufacturer of Computer Peripherals in the country.

The range of offerings includes; Products - Dot Matrix printers, Keyboards, Supplies and retail products and solutions.

TVS-E has a large distribution and service network, which reaches over 450 towns across the country with two National Distributors and over 3,000 Dealer Partners. The Company has manufacturing facilities in Guindy in Chennai and Kalamb in Himachal Pradesh.

Media contact:
Good Relations India P Ltd.
Kheman Kumar
98718-29296 kheman@gri.co.in