34,000 SMBS Join The Digital World Prione enables over 350 sellers every week in to the e-commerce space

Prione Business Services Pvt Ltd, a joint venture between Catamaran Ventures and Amazon, has enabled 34,000 small and medium businesses (SMBs) across Indiato access online marketplaces and effectively adopt digital technologies to sell their products.

New Delhi, Delhi, November 25, 2016 /India PRwire/ -- Prione Business Services Pvt Ltd, a joint venture between Catamaran Ventures and Amazon, has enabled 34,000 small and medium businesses (SMBs) across Indiato access online marketplaces and effectively adopt digital technologies to sell their products. Since its inception in 2014, Prione has been empowering SMBs with training services and in-depth logistic and advertising solutions, getting SMBs one step closer to the projected 100 billion dollar industry by 2020.

"We are growing by 350-400 SMBs per week. This milestone is credited to our unique approach of designing services which not only help SMBs get started, but also help them manage and grow their business online," said SandeepVaraganti, a Senior Leader from Prione.

Prione's SMB base has grown more than 500% in the last 2 years and product selection has grown by 400%. This is an impressive feat as only 10% of SMBs in India have been empowered to use the full potential of the internet. Prione has also built a significant geographical footprint with presence in 45+ cities, through its own teams and a growing partner network. This has enabled Prione to bring a diverse mix of sellers as well as products - from SMBs selling namkeen in Indore to Madhubani paintings from Bihar, Prione has enabled them all.

Prione's vision is to empower SMBs in India take advantage of the fast growing digital economy by transitioning from the unorganized offline world to the new age organized digital market, by offering services which bridge the gap between these worlds. "Most SMBs especially from Tier 2 and 3 cities have the deep desire to sell online and expand their addressable market. And, we aspire to become the trusted partner at every point of a businesses' lifecycle in online selling," Sandeep added.

Prione offers a range of services across training, digital cataloguebuilding,logistics and advertising solution advisory services which help SMBs get started. "I was selling online for a while on multiple platforms, but never really noticed a considerable growth. Fortunately, I was introduced to better methods and existing products like inventory storage service by the Prione team. The sales growth surpassed my expectation 6 times and it kept growing. I now drive 95% of my online sales through Prione's support", said Mr. Fahad, Samaira Online Enterprises, Chennai.
Prione has continued its focus on developing the SMB community's presence in the online space at a faster pace and has launched a service partner network. Prione offers the opportunity for entrepreneurs across select cities to set up offices which offer the same services as Prione to SMBs local to the region. Prione trains these entrepreneurs through knowledge transfer of best practices, helps them in setting up seller acquisition teams and provides ongoing assistance to offer enablement services in their cities. Prione also helps the partners build studio infrastructure to support sellers, using the knowledge they acquired in setting up and operating studios in 30+ cities for over 2 years.

In 2016, Prione expanded the network to 15+ cities with the number of partners growing by 150%. The network has already enabled over 2,000 sellers so far - a 300% growth within a year of launching the partner program. "Prione provided exceptional assistance and knowledge transfer on processes, enabling me to offer complex services. Prione nurtured my team and provided all the needed support allowing me to scale operations to 8 districts of Tamil Nadu,on-board over 800 sellers, and createdigital catalogues for over 1 lakh products. Further, my partnership with Prione has generated quality employment for 38 graduates in my team," saidSiva, Prione's service partner in Erode who was employed with a major e-commerce company before partnering with Prione.

Notes to Editor

About Prione

Prione Business Services, is a joint venture between Catamaran Ventures and Amazon. Prione's vision is to enable Indian small and medium businesses (SMBs) to take advantage of the fast growing digital economy by creation, maintenance and upgrading of SMB capabilities from the offline unorganized world to the new age organized digital market. Prione has supported 34,000+ SMBs in India selling products across 20+ categories and aspires to enable many more SMBs in the fast growing digital economy. Prione has 450+ employees across 100+ cities in India.

For more about Prione, please visit http://www.prione.in

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