AUTSUN.COM announces partnership with Paymate India to accept SMS based payment on AUTSUN’s rapidly growing shopping service.

Mobile commerce in India has so far been restricted to SMS based alerts/transaction details provided by banks. This industry has finally started to open up with interesting applications like SMS based payments gaining ground.

While shopping at AUTSUN, the customer merely has to respond to an SMS authorizing the payment via her mobile phone. The customer checks out her shopping cart on AUTSUN, is redirected to the Paymate server which sends an SMS to the customer’s registered mobile phone. As soon as the customer responds to the SMS with a secure PIN number, the transaction is transparently authorized by Paymate’s network of banks where the customer is an account holder.

The process is secure, painless and takes less than a minute. According to Prabhat Garg, CEO of AUTSUN.COM: “AUTSUN wants to ensure that the customer has all possible options of payment while shopping with us. Paymate’s mobile payments service presents a convenient, flexible and secure way of making payments while buying online.”

Ajay Adiseshann, MD of Paymate says: “The Indian retail sector is experiencing a revolutionary growth phase and provides a tremendous opportunity for innovations. Our association with autsun.com enables us to extend the benefits of technology to its customers through a convenient and secure SMS service to enable transactions. Being at the forefront of mobile technology we will continue to provide path breaking applications to all our users and partners”.

AUTSUN is in the process of integrating all major payment gateways in India, recent additions being Axis Bank’s web-based Mastercard/VISA gateway.

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AUTSUN.COM is redefining retail with its inventive concept called 'On-Demand Retail'. AUTSUN.COM allows subscribers to create product recommendations and dictate pricing through its trend-setting methodology ‘U-Make-The-Store™’. The ever growing product catalog on AUTSUN.COM is being populated by a global community of consumers who can meet online, leave ‘product footprints’ and interact with people sharing common interests. Contributors are featured on the website along with the product details, and also earn redeemable reward points.

Anything Under The Sun, AUTSUN and Anything Under The Sun logos are trademarks of Anything Under The Sun. Other company and product names may be trademarks of their respective owners.

Press Contact: Malavika Khanna, Anything Under The Sun, malavika@inventiv.biz. +91-11-41639928.