Myntra.com, a consumer internet start-up focusing on the on-demand personalized gifting and merchandise space in India, announced today that it has constituted an advisory board comprising of six members. The charter of the advisory board is to help the company formulate business strategy and provide inputs for scaling up sales, marketing, operations and designer community. The advisory board consists of the following members:

Shantanu Bhagwat (Partner – Amadeus Capital Partners, UK)

Sasha Mirchandani (Venture Partner – BlueRun Ventures)

Gagan Kumar (General Partner – Erasmic Investment Ventures)

Rohit Agarwal (Founder and CEO – Techtribe Networks)

Priyank Garg (Director, Product Management – Yahoo Search Technologies)

Shiva Kumar (Founder – Apparatus Media Labs)

Myntra.com launched its beta website in May this year and has already received seed funding from Erasmic Ventures and individual investors. Detailed profiles of all advisors can be checked on the Myntra website at www.myntra.com.

- End -

Myntra.com is an online marketplace for on-demand consumer products where people can easily find and create unique, personalized and creative merchandise like T-Shirts, Mugs, Calendars, Keychains, Diaries and other items. They have various customization tools, an easily navigable user interface and a vibrant community of designers which enables them to provide a one-of-its-kind offering in India. Myntra’s core team comprises of 5 IIT/ IIM graduates with extensive experience in building software products in multiple domains. A large number of them have worked for start-ups in bay area and India.