Apeejay Institute Of Technology Organised Workshop On Negotiation & Selling Skills School Of Management, Greater Noida
A one-day workshop on "Negotiation and Selling Skills" was organized by AIT -School of Management at AIT campus, Greater Noida. There were 27 participants from Industry, Academia and Research Organizations.
Tweet-- A one-day workshop on "Negotiation and Selling Skills" was organized by AIT -School of Management at AIT campus, Greater Noida. There were 27 participants from Industry, Academia and Research Organizations.
The workshop started with lighting of lamps and Saraswati vandana. Prof R.K.Verma, Executive Director paid homage to the Founder (Late) Dr. Stya Paul and all the participants observed 2 minutes silence as a mark of respect to the departed soul. Prof Verma also highlighted the importance of Negotiations and Selling Skills in the present competitive environment.
The seminar covered Negotiation skills, characteristics of Salesman, Management games and Simulation, Collaborative Decision Making and Market Stratifications etc.
In the first session, Prof R.S. Prasad explained the "Key Concepts of Negotiations". The concepts of Distributive and Integrative negotiations, BATNA, ZOPA and Reserve Price, were elaborated. Strategies for value creation through traits were also dealt with.
In the second session, Prof S. Banerjee elaborated on the "Selling Skills" including tips for B2B and B2C. The presentation also included mental framework required for salesperson. Culling techniques from HRM perspective of "I am OK you are OK" Negotiation especially suited for sales, like flinching, stamping and stoking were also discussed.
The third session was on "Sales Communications" by Mrs Rashmi Bhatia, Sr.Lecturer. She spoke on basic selling skills and communication required for negotiation. The topics such as Competitive and Accommodative styles of negotiation and personal style of communication according to the situation were covered.
Prof C.K.Roy conducted the Management Games bringing out motivational skills in the fourth session to convert the fear of failure into hope of success which was very useful. Negotiation skills from inception stage of the project to operational stage were discussed.
Prof C.K.Arora involved participants in role plays which depicted the process of effective negotiating and selling. He invited the participants to share their prior experiences in Selling and Negotiation. They shared their experiences and highlighted the process of resolving problems faced by them in various situations.
The final session was panel discussion with all the speakers of the day. Various issues and queries were answered to the satisfaction of the participants.
The workshop concluded with the distribution of certificates by the Executive Director. The overall feedback was extremely positive and the participants appreciated the efforts of AIT-School of Management and complemented all the speakers.
Notes to Editor
About AIT-School of Management
Apeejay Institute of Technology, an off-spring of Apeejay Education Society, was established in 1997 in a sprawling campus having an area of 29 acres at one of the most prestigious location in Knowledge Park-1, Greater Noida. The campus en-houses School of Management, School of Computer Science and School of Architecture & Planning. The Institute has academic Collaboration with counterpart Institutions abroad for project work and knowledge sharing.
The Institute has emerged to be one of the top rankers in the state of Uttar Pradesh and is amongst the first choice of student for admission to Management, Computer Science, Architecture and Planning Courses.
About Apeejay Education Society
Apeejay Education Society - a non-profit educational body committed to the cause of education - was established by him in 1967. The AES is a social commitment of the Apeejay Stya and Svran Group - a highly diversified industrial conglomerate. Today Apeejay Education society has 29 educational institutions all over India associated with 32000 students of different category mentored by 2200 teachers and faculty members having the privilege of generating 60,000 strong alumni network through more than 80 courses to become leaders in fields as varied as Management, Engineering, Information Technology, Architecture, Art, Design, Marketing and Mass Communication. All institutions of higher learning at Apeejay are affiliated to reputed Indian Universities and Boards, meeting rigorous quality standards and stipulations set by various University certification bodies under the UGC in India. Recently Apeejay Education Society has also come up with a world class University at Sohna, Gurgaon, Haryana.