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Amway India celebrates International White Cane Day with Arushi Organized awareness drive to exhibit the precise way to guide the visually impaired cross the road

Amway India, the country's largest Direct Selling FMCG company celebrated International White Cane Day with 12 NGO partners for the 17th consecutive year by organizing myriad initiatives.

Bhopal, Madhya Pradesh, October 14, 2017 /India PRwire/ -- Amway India, the country's largest Direct Selling FMCG company celebrated International White Cane Day with 12 NGO partners for the 17th consecutive year by organizing myriad initiatives. In Bhopal, Amway associated with Arushi and organized live demonstration at Roshanpura Square, New Market, Bhopal with the aim to educate the citizens about the right technique in guiding the visually impaired cross the road and an appeal to all the motorists and pedestrians to allow them to enjoy unhindered and safe mobility.

The event began with the distribution of the white canes to the visually impaired students by Yogesh Choudhary, IG ,Bhopal, Shakti Singh Bhadauria, Cluster Operations Manager, Madhya Pradesh & Chhattisgarh Amway India, Amway staff & Amway direct sellers in presence of Dr. Rohit Trivedi, Volunteer, Arushi and other officials from Arushi. The dignitaries then joined students of Arushi for road demonstration with a view to spread the awareness about International White Cane Day.

Commenting on the occasion, Sandeep Prakash, Senior Vice President, West & South, Amway India said, "We have been working for the cause of the visually impaired ever since 1998. Over the years, Amway has supported more than 100,000 visually impaired lead a better life. The White Cane Day is an occasion to remind people to promote courtesy and special consideration to visually impaired people. Commuting in busy city roads is always a challenge for them and hence as responsible citizens of the society it is imperative that we are more empathetic and sensitive towards the visually impaired."

Dr. Rohit Trivedi, Volunteer, Arushi said, "On this special day we laud the achievements of persons with visual impairments and the white cane as a symbol for blindness and a tool of independence for the visually impaired. Our sincere appreciation to Amway India for partnering with us in this mission to make people realize the challenges of the visually impaired."

Amway under the National Project for the Visually Impaired, has taken various initiatives to support the cause of visually impaired including: -

Notes to Editor

Amway India's CSR initiatives


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