Amway India celebrates International White Cane Day with Arushi Organized awareness drive to exhibit the precise way to guide the visually impaired cross the road

Amway India, the country's largest Direct Selling FMCG company celebrated International White Cane Day with 12 NGO partners for the 17th consecutive year by organizing myriad initiatives.

Bhopal, Madhya Pradesh, October 14, 2017 /India PRwire/ -- Amway India, the country's largest Direct Selling FMCG company celebrated International White Cane Day with 12 NGO partners for the 17th consecutive year by organizing myriad initiatives. In Bhopal, Amway associated with Arushi and organized live demonstration at Roshanpura Square, New Market, Bhopal with the aim to educate the citizens about the right technique in guiding the visually impaired cross the road and an appeal to all the motorists and pedestrians to allow them to enjoy unhindered and safe mobility.

The event began with the distribution of the white canes to the visually impaired students by Yogesh Choudhary, IG ,Bhopal, Shakti Singh Bhadauria, Cluster Operations Manager, Madhya Pradesh & Chhattisgarh Amway India, Amway staff & Amway direct sellers in presence of Dr. Rohit Trivedi, Volunteer, Arushi and other officials from Arushi. The dignitaries then joined students of Arushi for road demonstration with a view to spread the awareness about International White Cane Day.

Commenting on the occasion, Sandeep Prakash, Senior Vice President, West & South, Amway India said, "We have been working for the cause of the visually impaired ever since 1998. Over the years, Amway has supported more than 100,000 visually impaired lead a better life. The White Cane Day is an occasion to remind people to promote courtesy and special consideration to visually impaired people. Commuting in busy city roads is always a challenge for them and hence as responsible citizens of the society it is imperative that we are more empathetic and sensitive towards the visually impaired."

Dr. Rohit Trivedi, Volunteer, Arushi said, "On this special day we laud the achievements of persons with visual impairments and the white cane as a symbol for blindness and a tool of independence for the visually impaired. Our sincere appreciation to Amway India for partnering with us in this mission to make people realize the challenges of the visually impaired."

Amway under the National Project for the Visually Impaired, has taken various initiatives to support the cause of visually impaired including: -

  • Amway has supported more than 85,000 visually impaired children with Braille textbooks across 12 States.
  • Amway has been providing computer training to the visually impaired since 2008, and has set up 15 computer centers across the country. A total of 1000 visually impaired individuals are getting benefited at the Amway supported computer centers.
  • Amway has also set-up 2 audio libraries in Indore and Madurai; launched a travel and tourism course in Kolkata; set-up a BPO in Madurai, set-up a Braille Library in Bangalore; set-up music academies for the visually impaired in Chandigarh, Raipur and Guwahati.
  • Amway has supported the program digitizing class XIIth educational material for National Institute of Open Schooling (NIOS), as well as select graduation and post-graduation educational material for Delhi University, Mumbai University and Hyderabad/EFLU University, which is helping different abled especially visually impaired students across the country.
  • Amway's commitment to educate the visually-impaired, led Amway to launch an Android-based application 'Accessible Reader', which leverages available text-to-speech engines and makes it convenient for the visually impaired to read digital documents.

Notes to Editor

Amway India's CSR initiatives

  • Amway India's CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource on a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway's vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.
  • Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway Opportunity Foundation launched a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. A total of 144 health check-up camps (12 camps in a month) are being conducted within a span of 12 months. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries.
  • As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled 'Sunrise'. Under this project, the company currently supports more than 15 NGOs across the country.

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