Reckitt Benckiser Launches 'Dettol Re-energize' Soap
Dettol, a Power brand from the portfolio of Reckitt Benckiser has come up with new Dettol Re-energize soap with the freshness of orange and Dettol's trusted germ protection. The unique formulation not only protects you against germs but also leaves you feeling healthy, fresh and re-energized.
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-- Dettol, a Power brand from the portfolio of Reckitt Benckiser has come up with new Dettol Re-energize soap with the freshness of orange and Dettol's trusted germ protection. The unique formulation not only protects you against germs but also leaves you feeling healthy, fresh and re-energized.
Consumers are always looking for a unique aspect within their daily regime, some special freshness that brings a special energy in everyday life. Mr. Chander Mohan Sethi, Senior Vice President- South East Asia, Reckitt Benckiser, adds "Innovation is key at Reckitt Benckiser, and our aim is to provide the consumer new formulations and new products every single time. Dettol Re-energize is another offering from Dettol that I am confident would not only provide the Dettol's trusted protection from germs to its users but also keep them refreshed and energized everyday."
Dettol Re-energize is an ideal soap for the entire family whose zesty Orange fragrance makes leaves you feeling fresh and re-energized apart from its unique formulation that gives superior protection against germs.
Notes to Editor
About Dettol
www.dettol.co.in Dettol is a Power Brand of Reckitt Benckiser and has stood for "Trusted Protection" in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India's Most Trusted Brands (ORG Marg Brand Equity Survey).
About Reckitt Benckiser:
For more information visit www.rb.com/in
Reckitt Benckiser (RB) is a world leader in household, health and personal care.
It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation - typically about a third of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 69% of net revenue.
RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.
Headquartered in the United Kingdom, the company employs about 27,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.
