Oxybleach Launches Femina Cover Girl Contest
Oxy, the premium fast growing bleach and facial brand from the House of Dabur, is now giving its millions of consumers a chance to become the next Femina cover girl.
Tweet-- Oxy, the premium fast growing bleach and facial brand from the House of Dabur, is now giving its millions of consumers a chance to become the next Femina cover girl. Oxy today announced the hunt for the glowing face that embodies the values of OxyBleach and OxyLife with the launch of Oxy Femina Cover Girl Contest.
The winner of this contest, being run across India, will feature on the cover of the December issue of popular women & beauty magazine Femina as well as be the face of Oxy in its next ad campaign. "This contest is open to girls above the age of 25. We are inviting Oxy consumers to write to us giving their Oxy moment and how use of the Oxy range of products changed their lives or made their day. Based on their responses and their photographs, a panel of judges would select the final winner would become the next Femina cover girl and also feature in the Oxy ad for that issue," said Dabur India Ltd Marketing Head-Skin Care Mr. Sanjay Singal.
Besides a series of ads in leading women magazines, an extensive on-ground campaign is also being rolled out across major metros to both give live demos of the range as also induce trials. Participants can also file their entries during these on-ground activations.
Oxy is a premium bleach brand from the House of Dabur. OxyBleach, in a very short span of time, had become a highly recommended brand by leading beauty professionals and parlours. High stress city life takes a toll on the skin and takes the glow from your face. OxyBleach with its unique formulation breathes oxygen to the skin and revives the glow instantly. It was the world's first bleach with a unique pre-bleach cream which forms a protective shield for even the most sensitive skin, giving a safe and enhanced bleaching experience.
Earlier this year, Dabur had extended this brand into the facial market with the launch of OxyLife Professional Facial Kit. Its unique OxySphere Technology, developed in Germany, helps encapsulate pure oxygen in each product of kit and release on application. This kit is created exclusively for professional use and works in a five step process face cleanser, face scrub, face cream, face gel and face pack to give a visibly radiant face that glows with life. This launch also marked Dabur's entry into the professional skin care market.
Notes to Editor
About Dabur India Ltd
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches.