Toshiba Signs Sachin Tendulkar as its Brand Ambassador for India
Toshiba Corporation has appointed the "Master Blaster" and "Living Legend", Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India
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Toshiba Signs Sachin Tendulkar as its Brand Ambassador for India
-- Toshiba Signs Sachin Tendulkar as its Brand Ambassador for India
- Toshiba will launch campaign featuring Sachin in its corporate advertisements for
Laptops, LCD TV and Home Appliances.
Toshiba Corporation has appointed the "Master Blaster" and "Living Legend", Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India. Sachin is a world-renowned Indian cricketer who has to his credit innumerable records and path-breaking achievements in the cricketing arena.
With Sachin as the new Brand Ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of "Quality・Technology・Design".
As to why Sachin was chosen as Toshiba's brand ambassador for India, Mr. Kenji Urai, Managing Director, Toshiba India Private Limited said, "Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba's "Leading Innovation" tagline, where Toshiba aims to provide products with innovation in high Quality, leading-edge Technology and stylish Design."
Speaking of his endorsement for Toshiba, Sachin Tendulkar said, "Toshiba is all about excellence in Quality, Technology and Design. They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family."
As the brand ambassador for Toshiba, Sachin will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances. It is hoped that Toshiba's leading technology and quality, coupled with the image of Sachin's prowess in cricket, will result in a positive effect for the brand.
About Sachin Tendulkar
Born - 24th April 1973
Hometown - Mumbai, India
Sachin Ramesh Tendulkar is a globally recognised and acclaimed Indian cricketer. He holds several batting records, including the most test centuries and the most one-day international centuries.
His talent and performance have been constantly honoured -
1 Rated by Wisden as the second greatest test batsman ever, after Sir Don Bradman, in 2002
2 Conferred the Padma Vibhushan - India's second highest civilian award in 2008 & Padma Shri in 1999
3 Honoured with Rajiv Gandhi Khel Ratna, India's highest sporting honour, for 1997-1998
4 Named Wisden Cricketer of the Year in 1997
Sachin has had an illustrious cricketing career
1 While at school, he struck a mammoth 664-run partnership with Vinod Kambli in a Harris Shield game
2 In 1988/1989, representing Mumbai (then Bombay) against Gujarat, he scored 100 not-out in his first first-class match
3 At 15 years and 232 days he was the youngest to score a century in his debut
4 Played his first international match and ODI in 1989
5 First ODI century in 1994
6 Tendulkar also holds the record for scoring 1,000 ODI runs in a calendar year. He has done it six times - 1994, 1996, 1997, 1998, 2000 and 2003
7 He has been Man of the Match 11 times in test matches and Man of the Series twice
8 Only player to score a century while making his Ranji Trophy, Duleep Trophy and Irani Trophy debut
Notes to Editor
About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.
