Amway India targets 22% growth for 2010
Plans to expand its Nutrition & Wellness category, Targets Rs. 2,500 crore by 2012
Tweet-- Amway India Enterprises Pvt. Ltd, the country's largest Direct Selling FMCG Company, has set itself a 22% growth target for the fiscal year 2010. Last year (2009), the company recorded a sales turnover of Rs. 1407 crores.
Addressing a press conference here at Kolkata today, Mr. William S. Pinckney, MD & CEO, Amway India, said, "we have grown from Rs. 799 to Rs. 1128 to Rs. 1407 crores over the past three years, essentially as the quality of the Amway pick-up centres have undergone a sea change and are more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale. Going forward, we will focus on four key strategic pillars to drive growth - business excellence, consumer experience, distributor experience and products & brands".
Mr. Pinckney added, "we currently have 9 brand experience centres. Going forward, we plan to add another 20 more over the next year and will also be expanding our infrastructure by setting up more Amway Touch Points. Our lead categories - Nutrition & Wellness and Cosmetics, contributing 60% to our revenues and with two Rs. 100 crore brands (Nutrilite Protein Powder and Nutrilite Daily), will witness a slew of new product launches. All these initiatives will take us to the projected growth"
Throwing light on the business in Eastern region, Mr. Pinckney said, "Eastern India continues to be one of the major contributors to our revenue and also one of the fastest growing regions. With our dedicated distributors of Eastern market and quality products in place, the Eastern region will soon be a top market for us".
Notes to Editor
About Amway India
Amway India is country's leading direct selling FMCG Company. The company has invested more than Rs 151 crores in India, and has 130 offices and 55 city warehouses across the country, covering over 4000 cities and towns through its home delivery network.
Almost 85% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway does not have its own production facility in India. Amway India currently offers over 115 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and Gift catalogue.
Amway India now ranks amongst the top FMCGs in India, a feat achieved in just over 10 years of commercial operations - making a truly fast moving FMCG.
Recently, Amway has tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh by commissioning four new production lines at an investment of Rs. 55 crores.
Globally Amway had posted revenues of US $ 9.2 billion in 2009.