Amway posts a turnover of Rs. 1,407 crore in '09
Registers 25% growth over previous year; Triples production capacities at vendor plant
Tweet-- Amway India Enterprises Pvt Ltd, the country's largest Direct Selling FMCG Company, has posted a turnover of Rs. 1,407 crores in '09 registering a 25% growth over the previous fiscal, when it recorded a turnover of Rs 1,128 crores. In 2009, Amway also tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh, and now ranks amongst the top FMCGs in India, a feat achieved in just over 10 years of commercial operations - making a truly fast moving FMCG.
According to the MD & CEO of Amway, Mr. William S. Pinckney, "2009 will go down as another significant year for Amway India, not just as Amway celebrated 50 years of successful business globally, but in maintaining business momentum in India. We have had a great 10-11 years in the Indian market and in terms of turnover, are currently in the same neighborhood of companies that have been around for much longer. We owe this success to the extremely high quality products, a pan-India presence in over 130 locations as well as the strong entrepreneurial spirit of Amway distributors in India."
Pinckney said that Amway's focus in the past 2-3 years to improve consumer access and awareness which had paid off handsomely. "We have grown from Rs 799 to 1128 to 1407 crores over the past three years, essentially as the quality of the Amway pick-up centres has undergone a sea change, and is more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale," he added.
Pinckney added that globally Amway had posted revenues of US $ 8.2 billion in 2009, up from US $ 7.9 billion in 2008. Outlining the plans for 2010, Pinckney said, "In 2010,
Amway will focus on four key strategic pillars - business excellence, the consumer experience, the distributor experience and products and brands."
Notes to Editor
About Amway India:
Amway India is country's leading direct selling FMCG Company, and is a wholly owned subsidiary of the US $ 8.2 billion Amway Corporation, Michigan, USA, one of the largest Direct Selling Companies in the world. The company has invested more than Rs 151 crores in India, and has 130 offices and 55 city warehouses across the country, covering over 4000 cities and towns through its home delivery network.
Almost 85% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway does not have its own production facility in India. Amway India currently offers over 115 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and Gift catalogue.