Moen Incorporated., a global leader in the kitchen & Sanitaryware industry, today announced its foray into the India market as Moen India Pvt. Ltd. The company also launched its first exclusive faucets boutique in Delhi which was inaugurated by Mr. David Lingafelter, President Moen Incorporated. The company also announced its plans of setting up an assembling unit in Baddi, Himachal Pradesh.

Mr. David Lingafelter, President, Moen Incorporated said “At Moen, our approach is to offer reliable products to each of our consumers. Our unmatched quality, designs and service has been the key differentiator for has lead us to be clear cut leaders in big consumer markets like US, Canada and China. We look forward to increase our international presence with the launch in India and are confident that like every other country we will soon become the market leaders here as well.”

“India is a very important market for Moen. We came to India in 2006 to study the market reaction to our products and the response was very encouraging. Hence we are launching officially in the country. By the end of the 1st quarter of 2009 we will have a presence in over 15 cities. We will also be setting up anm assembling unit in Baddi, Himachal Pradesh which should be functional by end of 1st quarter 2009. Moen is considered to be among the top brands globally and we wish to replicate that success in India as well“said Mr. Michael Hui, Vice President, Asia Pacific.

“Our aim is to expand and consolidate presence across the country through standalone stores and multi brand outlets. We would be setting faucets boutiques to enable customers experience our product range. By the end of fiscal year 2009 we would have over 40 shop in shop boutiques and 2 exclusive boutiques in the country. Our communication and marketing strategy for India will focus on establishing long-term relationships with our specifiers, traders and consumers.” said Mr. Smarty Pal Singh, National Head Sales & Marketing, Moen India.

The faucets boutique launched in Delhi will house a wide range of iconic bathroom products including bathroom faucets, showerheads, Kitchen and garden faucets. The boutique offers a captivating shopping experience distinguished by a modern, innovative store design and a comprehensive merchandise mix that completely delights customers as they experience the Moen brand.

“The faucet category has emerged as a fashion statement rather than just another utility product in India. It’s important to understand the tastes of a market and the way consumers live and lead lives. Moen has studied consumer households and its offering is completely in line to the need of the Indian consumer. We have given emphasis on not only design but also on features which add to usability delight of the end user. At Moen the challenge is to live by the philosophy of creating products that not only look good but are also reliable that the consumer can live with them for life,” Mr. Smarty Pal Singh added.

Moen offers a range of products and solutions like kitchen suites, pullout / pulldown spout faucets, two handle faucets, one handle faucets, pot filler faucets, bar/prep faucets, butler faucets, composite sinks, stainless steel sinks, bar/prep sinks, and accessories etc. The company also provides bathroom suites, sink faucets, tub faucets, shower faucets, tub/shower faucets, showerheads and showering accessories, bathroom accessories, utility/laundry faucets, and outdoor faucets. It serves customers and trade professionals, including plumbing wholesalers, builders, plumbing contractors, and re- modelers.

Moen's faucets range from traditional cross-handled designs to sleek contemporary looks. The company also added specially designed faucets for the bar and laundry, as well as accessories like liquid soap dispensers and massage showerheads. The Pause Button Faucet, 7 function showerheads, a combination faucet and sprayer, and Riser spout, Foldable spouts, tilting functions, combined practicality and fashion for the kitchen and bathroom experience. Moen counts competitive pricing, a strong reputation for quality, and good brand recognition among its strengths.

According to market estimates, the size of sanitary and bathroom solutions in India is estimated to be Rs. 2500 crore out of which the branded segment accounts for 55 percent share growing at a rate of 20 percent.

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Moen Incorporated., a Fortune Brand Group Company came into existence in the year 1937, by Mr. Al Moen in Seattle Washington. Moen offers stylish and affordable bathroom faucets, shower heads and kitchen faucets. Based in North Olmsted, Ohio, a suburb of Cleveland, Moen is the number one faucet brand in America (USA & Canada). Besides introducing the world to the single-handle faucet, Moen is known throughout the plumbing industry for its innovations, including its Washer less cartridge system, M*Pact(R)common valve system and more. Al Moen owns a total of 75 patents. Moen has built its reputation on timeless design and enduring quality.