Haier, one of the largest consumer electronics & home appliances brand across the globe and the industry leader in premium refrigeration, today unveiled a new range of Deep Freezers in the Indian Market. With this launch Haier has now taken the company's well-known expertise in manufacturing refrigeration products to the next level by stepping into the area of commercial refrigeration for the first time in India.

The Deep Freezers, mainly for use in commercial refrigeration, are available in 2 variants hard top - opaque and glass top with sliding door. These freezers are available in the capacity range of 100 to 500 litres in a price range starting from Rs. 12,000/- onwards

Changing lifestyles have resulted in the widespread use of frozen foods, which have in turn led to growth in demand for freezers. Growth in organized retail chains and supermarkets on one hand, while on the other, changing preference in dining, have together resulted in the increased consumption of frozen food products.

"This new range of Freezers marks a step forward our endeavor to bring in innovative products to the Indian market and create new need focused categories. These New Freezer models are energy efficient and CFC free therefore they save power and cut-down on the electricity bills. The retail industry is on a boom and as it gets more and more organized the growth in demand for cold retail chains is bound to increase." says Mr. Pranay Dhabhai, Whole Time Director & COO, Haier Appliances India.

The air-conditioning and refrigeration market in India is likely to witness a spectacular growth in the near future. Much of this growth is anticipated to take place in the commercial rather than the household sector. The process of storing, transporting and displaying food at appropriate temperatures will gain more significance. The annual production of refrigerated cabinets presently is estimated to be around 2 lakh units comprising of chest freezers, display cabinets, bottle coolers and visi-coolers.

The highlight of these freezers is their tropicalised compressor which is tested at 43 C to 53 C ambiences to gives it a wide climate zone design suited especially for Indian weather conditions. The models are available in 100L – 500L capacity and have a temperature range between 17 degrees to 23 degrees centigrade. During the first phase of the launch, all the current models will be imported, but then they will be manufactured in India subsequently at the Haier's manufacturing facility in Ranjangaon near Pune.

Haier Deep Freezers are specially relevant for the Indian market conditions as they are built in such a way that interior temperature of the freezer is maintained even without electricity for as long for as long as 5-6 hours in case of power failure. The Deep and quick freezing facility also helps cool quicker thus consumes less electricity and helps save on electricity bills. Some of the other features include mechanical temperature control with power indicator and High pressure foam cover for efficient Temperature preservation. The Freezer is easily movable from one place to another due to the presence of castor wheels.

The power consumption in the Haier Deep Freezers is among the lowest in the category when compared to other Deep freezers available in the market. The Haier freezers help save around 30-40% in the electricity bills. All the machines come equipped with an in-built interior light, which makes it easier to select stuff from a freezer that holds a variety of products in the same category, for e.g. ice creams. Haier is very keen to take customer response to the next level therefore for the first time in the Deep Freezer category Haier has a 24x7 service complain registration no. to guarantee a anytime, every time service to the customer.

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About Haier Group

The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2007, the group turnover aggregated US$ 16.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture, Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company's exclusive showroom showcases Haier's entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.