The world adores a champion in every field. But, behind every champion is the contribution of a woman who has stood by him at every point in time and been the pillar of his success. Even with today’s demanding lifestyle, it is her personal resilience and unrelentingly high standards in everything she does that has been instrumental in the success of that champion.

The world adores a champion in every field. But, behind every champion is the contribution of a woman who has stood by him at every point in time and been the pillar of his success. Even with today’s demanding lifestyle, it is her personal resilience and unrelentingly high standards in everything she does that has been instrumental in the success of that champion.

In essence, she may be considered as the ‘Real Champion’ who even with her demanding lifestyle, does not settle for anything but the best for herself and her family.

Ariel, that has always been a powerful ally to women across the world who are not willing to settle for anything but the best,recently launched the ‘Ariel Real Champions Program’ in India to pay tribute and recognise the contribution of women to the success of champions in every field and to have these champions themselves appreciate and honor the invaluable contribution of these women in their success today.

As part of the program, Ariel has roped in three of India’s Leading Cricketing Champions – Yuvraj Singh, Zaheer Khan & Dinesh Karthik along with their mothers / wives (Nikita Karthik, Shabnam Singh & Zakhiya Bhakhtiyar Khan).

Ariel has chosen these three cricketers as they truly represent successful ‘Champions’ of today in an extremely difficult and demanding profession and also because they would be able to relate to and inspire every family in the country. However, the ‘Ariel Real Champions’ are the demanding women behind these champions who have supported them and settled for nothing but the best.

Ariel has always empowered women across the world to ensure their family always stays ahead of the game. And it is with that same spirit that Ariel today claims that ‘Har Champion ke Peeche, Ek Ariel Real Champion Hai."

The three cricketers along with their mothers & wives will be leveraged through various multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions & events, point of sale materials, online and public relations initiatives which constitute the program.

The program will run across the country till the End of October and will also include an exciting consumer contest where on buying a pack of Ariel, you accumulate a certain number of ‘runs’, like in cricket. The more runs women score and send back to us, the greater their chance of being recognized as the Real Champions and meeting these cricketers.

Quotes from P&G India, Yuvraj Singh, Zaheer Khan & Dinesh Karthik

Sumeet Vohra, Marketing Director, P&G-India said "We have launched the ‘Ariel Real Champions Program’ to pay tribute to the demanding women who play a key role in the success of a champion in every field. Ariel has always been a powerful ally to women across the world who are not willing to settle for anything less than the best. Ariel has always empowered women to ensure their family always stays ahead of the game. And it is with that same spirit that Ariel today claims that ‘Har Champion Ke Peeche, Ek Ariel Real Champion Hai."

, Marketing Director, P&G-India said "We have launched the ‘Ariel Real Champions Program’ to pay tribute to the demanding women who play a key role in the success of a champion in every field. Ariel has always been a powerful ally to women across the world who are not willing to settle for anything less than the best. Ariel has always empowered women to ensure their family always stays ahead of the game. And it is with that same spirit that Ariel today claims that ‘Har Champion Ke Peeche, Ek Ariel Real Champion Hai."

Commenting on being a part of the ‘Ariel Real Champions Program’, Yuvraj Singh said "Throughout history, women have always been the cornerstone of society and have shaped the progress of mankind. A woman has many roles to play in her lifetime - mother, wife, sister, daughter and friend. In each role, she impacts & influences her family and the world around her in a positive way. I am very happy to present the Ariel ’Real Champion’ Trophy to my mother as she has played a tremendous role in the modest success that I have achieved thus far. Even with her hectic routine, she has always stood by me when not many others believed in me. She has encouraged me when times were rough and inspired me to be focussed on my goals and to work hard towards achieving them. I am honoured to be part of ‘Ariel Real Champions Program’ that seeks to recognise the contribution that champion women make to other champions in every field".

Zaheer Khan also stated, "I am so happy that Ariel has launched this initiative – the ‘Ariel Real Champions Program’ towards recognizing the important contribution that women plays in all of our lives to make us the successful people that we are today. My mother embodies the true of an ‘Ariel Real Champion’ who is demanding and expects nothing but the best for herself and her family. I hope that going forward, many more people recognize the impact that women make in our lives with their personalities, their work and their tremendous contribution to the family".

also stated, "I am so happy that Ariel has launched this initiative – the ‘Ariel Real Champions Program’ towards recognizing the important contribution that women plays in all of our lives to make us the successful people that we are today. My mother embodies the true of an ‘Ariel Real Champion’ who is demanding and expects nothing but the best for herself and her family. I hope that going forward, many more people recognize the impact that women make in our lives with their personalities, their work and their tremendous contribution to the family".

Dinesh Karthik added, "My wife Nikita is truly an ‘Ariel Real Champion’ as she is demanding and does not settle for anything but the best for herself and her family. I would not be where I am today without her support. She has always helped and pushed me to be my best at all times, on and off the field. I am very proud to be part of the ‘Ariel Real Champions Program’ that pays tribute to the foundation of all our success".

added, "My wife Nikita is truly an ‘Ariel Real Champion’ as she is demanding and does not settle for anything but the best for herself and her family. I would not be where I am today without her support. She has always helped and pushed me to be my best at all times, on and off the field. I am very proud to be part of the ‘Ariel Real Champions Program’ that pays tribute to the foundation of all our success".

Quotes from Yuvraj Singh’s mother - Shabnam Singh, Dinesh Karthik’s wife - Nikita Karthik & Zaheer Khan’s mother - Zakhiya Bhakhtiyar Khan

Shabnam Singh on being part of the Ariel Real Champions Program, "I am proud to be an ‘Ariel Real Champion’ and am very happy that Ariel has taken the initiative to recognise the contribution that women make towards creating champions and towards making a family beautiful. I have always believed in Yuvi and have tried to impart to him the best values in life. I have encouraged him to be the best that he can be on and off the field as a human being and a cricketer. I have always tried to instil the never say die spirit and a positive attitude in my son. His career with the Indian team shows that he has really imbibed these values into his personality. Ariel has always been a part of my home and been my champion in helping my son look his best and doing his best on and off field".

Zakhiya Bhakhtiyar Khan on being part of the Ariel Real Champions Program, "I am honoured to be part of the Ariel Real Champions Program that is looking to recognise the contribution of women to the success of champions in the family. I have always insisted to my son that to play your best, you always need to look your best, smart & perfectly clean. Ariel has always helped me achieve this and given him that extra edge to go out and achieve".

Zakhiya Bhakhtiyar Khan on being part of the Ariel Real Champions Program, "I am honoured to be part of the Ariel Real Champions Program that is looking to recognise the contribution of women to the success of champions in the family. I have always insisted to my son that to play your best, you always need to look your best, smart & perfectly clean. Ariel has always helped me achieve this and given him that extra edge to go out and achieve".

Zakhiya Bhakhtiyar Khan on being part of the Ariel Real Champions Program, "I am honoured to be part of the Ariel Real Champions Program that is looking to recognise the contribution of women to the success of champions in the family. I have always insisted to my son that to play your best, you always need to look your best, smart & perfectly clean. Ariel has always helped me achieve this and given him that extra edge to go out and achieve".

on being part of the Ariel Real Champions Program, "I am proud to be an ‘Ariel Real Champion’ and am very happy that Ariel has taken the initiative to recognise the contribution that women make towards creating champions and towards making a family beautiful. I have always believed in Yuvi and have tried to impart to him the best values in life. I have encouraged him to be the best that he can be on and off the field as a human being and a cricketer. I have always tried to instil the never say die spirit and a positive attitude in my son. His career with the Indian team shows that he has really imbibed these values into his personality. Ariel has always been a part of my home and been my champion in helping my son look his best and doing his best on and off field".

Zakhiya Bhakhtiyar Khan on being part of the Ariel Real Champions Program, "I am honoured to be part of the Ariel Real Champions Program that is looking to recognise the contribution of women to the success of champions in the family. I have always insisted to my son that to play your best, you always need to look your best, smart & perfectly clean. Ariel has always helped me achieve this and given him that extra edge to go out and achieve".

hiya Bhakhtiyar Khan on being part of the Ariel Real Champions Program, "I am honoured to be part of the Ariel Real Champions Program that is looking to recognise the contribution of women to the success of champions in the family. I have always insisted to my son that to play your best, you always need to look your best, smart & perfectly clean. Ariel has always helped me achieve this and given him that extra edge to go out and achieve".

Nikita Karthik on being part of the Ariel Real Champions Program and the message that she would like to give to women across the country, "I am very proud to be an ‘Ariel Real Champion’ and would like to tell all women that we have a very important role in our families, communities and nation. We have to be demanding and settle for nothing but the best for ourselves and our families. We need to be pillars of strength, dignity and support to our children, husbands & brothers and therein help shape the world".

on being part of the Ariel Real Champions Program and the message that she would like to give to women across the country, "I am very proud to be an ‘Ariel Real Champion’ and would like to tell all women that we have a very important role in our families, communities and nation. We have to be demanding and settle for nothing but the best for ourselves and our families. We need to be pillars of strength, dignity and support to our children, husbands & brothers and therein help shape the world".

The Ariel Real Champions Program is a tribute to all mothers, wives and sisters behind successful champions who have come and gone, and the women who are here today taking their place. Because ‘Har Champion Ke Peeche, Ek Ariel Real champion Hai". Ariel ultimate aim is to be the strongest ally to women and support them in their demanding lifestyles to settle for nothing but the best for themselves and their families.

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Ariel is one of the world’s leading detergents and epitomizes ‘stain removal’. Introduced in India in 1991, Ariel has continuously led product innovation in detergents. It was the first to bring the ‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing power and the ‘smart eyes’ technology which helps detect and remove stains better than most other ordinary detergents.

Ariel has consistently delivered on your laundry needs over the years through its product variants: Superior cleaning in a choice of fragrances (Fresh Clean and Spring Clean), Special low suds formula for front loading machines in Ariel Front-O-Mat, Diamond like shine (Ariel Oxyblu) and now, long lasting fragrance on your dried clothes (Ariel 24 Hrs Fresh).

Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for laundry, and meets the Company’s stringent human and environmental safety standards.

Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg; Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.