Veet, world’s number one hair removal cream, is introducing in India an all new range with special skincare ingredients. Now there is a new Veet for every skin type - Normal, Dry and Sensitive Skin. With its superior formulation, Veet leaves your skin silky smooth and feminine. New Veet works in only 3 minutes, providing a quick and convenient way to remove hair.

New Veet comes with international ingredients to give best care to every skin type: Lotus Milk and Jasmine for Normal Skin, Wheat-germ Oil and Orchid for Sensitive skin and Shea Butter and Lily for Dry Skin. New Veet was developed to give a smoothness experience like never before. Veet continues to come with the ‘Perfect Touch Spatula’ for convenient application and removal. Veet’s new range is priced at Rs 65 for 60gms and Rs 35 for 25gms.

Launching the all new Veet range, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd said, “We’ve created a great new cream range to give women smoother skin for longer. New Veet combines the ease of use and convenience with special ingredients to give care for every skin type. A truly wonderful product that consumers will love!”

To launch the new range, Veet is coming with an exciting new TV and Print campaign. The new campaign expresses the confidence and femininity that comes with touchable smooth skin. Katrina Kaif, supermodel and film actress, continues to be the brand ambassador and the main protagonist in the campaign.

- End -

About Veet: Veet is a brand by Reckitt Benckiser and is available in more than 50 countries worldwide. Veet, World's No 1 hair removal cream, was launched in India in November 2004. It is endorsed by supermodels around the world. In India, supermodel and film actress Katrina Kaif is the brand ambassador for Veet.

Veet is dermatologically tested and is endorsed by the British Skin Foundation.

About Reckitt Benckiser: Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman (India) Ltd is one of the fastest growing consumer goods companies in South Asia. In India, it has many brands namely - Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in 180 and employs 22,000 people around the world. Globally Reckitt Benckiser plc is headquartered in Slough just outside London, UKand is listed on the London StockExchange.For more information visit: www.reckittbenckiser.com