An all new Parryware showroom in Arumbakkam

The residents of Arumbakkam can now welcome their favourite bathroom Parryware brand to their homes with M/S JAY ABBHIRAMI AGENCY, an all new Parryware showroom in Arumbakkam. Inaugurated by Mr. Arun Alagappan, Director, Parryware Roca Private Limited, this 1250 square feet showroom houses a comprehensive range of Parryware sanitaryware, taps and fittings under one roof.

Chennai, Tamil Nadu, December 13, 2007 /India PRwire/ -- The residents of Arumbakkam can now welcome their favourite bathroom Parryware brand to their homes with M/S JAY ABBHIRAMI AGENCY, an all new Parryware showroom in Arumbakkam. Inaugurated by Mr. Arun Alagappan, Director, Parryware Roca Private Limited, this 1250 square feet showroom houses a comprehensive range of Parryware sanitaryware, taps and fittings under one roof.

With a high investment, in Chennai, this store will be one of the exclusive stores displaying the entire Parryware range of products, catering to customers from the middle to upper strata.

At the inaugural, Mr. Arun Alagappan, Director, Parryware Roca Private Limited said, “Today customers prefer to spend valuable time in showrooms and shop for their favourite bathroom products. We believe that showrooms such as these will provide customers the perfect ambience and buying experience to complete the purchase. Together with M/S Abbhirami Agency we ensure that our customers experience the brand Parryware in its fullest glory.”

Mr. K.E Ranganathan, Managing Director, Parryware Roca Private Limited, said, “We have partnered with M/S Abbhirami Agency to create a state-of-the art showroom for our esteemed customers. Our customers can now shop for their favourite brand here and can be assured of the best quality and after sale service synonymous with our brand. Recognizing the need for creating benchmark showrooms to sustain customer delight, we have already opened 20 high end showrooms this year.”

Currently, Parryware has a strong dealer network of 1000 dealers and 5000 retailers across the country and looks forward to open close to 50 exclusive showrooms in 2008.

Mr. Nagappan, M/S Abbhirami Agency added, “Parryware is the market leader and is a well renowned name in the sanitaryware market. The secret of their success lies in their focus on working closely with dealer partners. With their ability to meet the ever changing customer requirements, I am confident that this showroom will enhance ‘customer experience’ in their choice of bathroom products.”

Notes to Editor

About Parryware Roca Private Limited

Parryware Roca Private Limited is a 50:50 joint venture between EID Parry and Roca Sanitario. Headquartered in Chennai, India, Parryware Roca has under its fold the entire range of products that include vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen sinks, electronic flushing systems and an imported range of bathroom products. Parryware is the first and only sanitaryware manufacturer in India to be conferred ‘Superbrand of India’ status. From being a sanitaryware brand, Parryware is transforming itself into a total bathroom solutions provider. ROCA is a leading player in the world in the business of the bathroom ceramics. ROCA has a commercial presence in more than 120 countries with a Group turnover amounting to approximately Euro 1.7 billion (Rs 8500 crore). ROCA is ranked World No.1 in the sanitaryware market.Roca has been ranked world No 1 and Parryware Roca ranked No. 10 in the world in the sanitaryware industry by Ceramics World in 2007.

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