SANYO Launches New 'eneloopy' Battery Checker to Celebrate Sales Achievement of 100 Million Cells Worldwide
Welcomes photo enthusiasts to have a look at the Sanyo products at Photo Fair 2010, Mumbai
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Sanyo's 'eneloopy ' Battery Checker
-- In celebration of the global sales achievement of 100 million cells, SANYO Energy (S) Corporation, a subsidiary of SANYO Electric Co., Ltd. (SANYO), is pleased to announce that it is launching a new 'eneloopy' battery checker this month.
After, Singapore, India is the first country outside Japan to launch the 'eneloopy' battery checker and enjoys the eco-benefits of these additions.
First launched in November 2005, the remarkable global sales achievement of 100 million cells attests to the popularity of the rechargeable 'eneloop' batteries and the successful promotion of a lifestyle that encourages reducing, reusing and recycling.
Participating in Photo Fair 2010, Mumbai, from 7th To 10th January 2010, Sanyo Energy welcomes all of the photoenthusiasts to have a look at the Sanyo offerings in their booth no. D7.
Sharing his thoughts on the new product offering, Mr. Takehiro Matsui, Senior Manager of SANYO Energy said, "We are very happy to have come this far after years of investment and dedication to promote an eco-friendly lifestyle. It is rewarding to know that our efforts have paid off with us hitting our target of one million cells earlier than what we expected. We hope to share this joy with consumers with more new product offerings in the near future."
Fun way to check your battery's power
The new 'eneloopy' battery checker takes the form of the 'eneloop' mascot - 'eneloopy' - which bears a dog character. In 2006, a dog-shaped battery checker was created to be used as a campaign gift in Japan and has been popular in various sales campaigns ever since. In
response to consumers' demand, SANYO has decided to make this product commercially available in commemoration of the global sales achievement of 'eneloop' reaching 100 million cells.
The battery checker boasts an LED indicator on the eneloopy's nose to show the power status. By inserting an AA-size 'eneloop' in the dog's body and pressing the switch on the chest, the LED on the nose indicates the remaining battery level using four different colours. Two functional items in the form of food dishes and two bones are also bundled with the dog. By using a food dish as a spacer, an AAA-size 'eneloop' can be inserted into the "eneloopy" for battery-level checking. The bone serves as a tool for taking out a battery from the dog's body.
SANYO will continue to spread its company vision, 'Think Gaia', by expanding the 'eneloop' series throughout the world so as to encourage adoption of a way of life that conserves our resources and protects our environment.
The 'eneloopy' battery checker will be available at a recommended retail price of Rs.1060 (including GST) from 7 January 2010 at the Photo Fair and at major retailers.
Notes to Editor
About SANYO
SANYO Electric Co., Ltd. (SANYO) is a global leader in providing solutions for the environment, energy and for lifestyle applications based on its Brand Vision 'Think GAIA'. SANYO Energy (S) Corporation, a part of SANYO's component group. SANYO Energy (S) Corp., is based in Singapore and markets high quality battery products in the regions of ASEAN, Indian Subcontinent, Middle East and Africa. For more information, please visit http://www.sanyo.com
About eneloop
"eneloop" originated from the concept of "looping energy." Since the first release of "AA-size eneloop " in November 2005 as a product which embodies the brand vision "Think GAIA," SANYO has been promoting a new "lifestyle that values reusing and recycling" contrary to the popular "use and throw away" lifestyle by launching a steady stream of reusable products in this series to the market.
The "eneloop" battery has received high market appraisal for its unique, user-friendly combination of having the advantages of both dry cell and rechargeable batteries. The batteries come pre-charged like a dry cell, and are economical and environmental as they are able to be recharged for repeated use as well as fully recyclable at the end of their life cycle. According to a company survey, the satisfaction level of "eneloop" users is over 90%*1, and numerous companies now bundle "eneloop" batteries with their products. In total, over 100 million "eneloop" battery cells have been shipped to more than 60 countries worldwide (as of October 31, 2009).
To find out more, please visit eneloopy website at http://www.eneloopy.sg and http://www.eneloop.com.sg
*1 Based on SANYO's Internet survey conducted in April 2009, covering 300 eneloop purchasers
