Haier Launches Side By Side 'Coupe' range of Refrigerators
Haier, the Global no.1 brand in refrigeration appliances and 2nd largest refrigerator Manufacturer, today announced the launch of its new range of Side by Side refrigerators under the name 'Coupe'. The 'Coupe' range is a manifestation of today's young couple's lifestyle which connotes speed, style and togetherness. Designed especially for India, the new Coupe SBS refrigerators come with a wide electronic display panel for temperature control and offer excellent performance and convenience to the consumers.
Tweet-- Haier, the Global no.1 brand in refrigeration appliances and 2nd largest refrigerator Manufacturer, today announced the launch of its new range of Side by Side refrigerators under the name ‘Coupe’. The ‘Coupe’ range is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. Designed especially for India, the new Coupe SBS refrigerators come with a wide electronic display panel for temperature control and offer excellent performance and convenience to the consumers.
The temperature control panel for different sections of the refrigerator outside the door is a unique feature in this segment. Frequent door opening for mere temperature adjustment is avoided and eventually helps in saving energy and faster cooling. The 601 and 614 lts new models, HRF-663DTA2 & HRF-663ITA2 will be available in black stainless steel, without and with water dispenser. The models are priced at Rs. 59,790/- and Rs. 72,500/- respectively in the Indian market.
Announcing the launch of the new range, Mr. Sudhir Tatia, Director – Sales & Marketing, Refrigerator Division, Haier Appliances India, said, “In the hi-end segment, we have witnessed exponential growth over the last few months as the consumers these days have become a lot more informed and they are constantly looking at new technology and upgrading their products. The requirement for larger refrigerator storage space has also triggered the growth of this segment’’
“The new SBS Coupe represents Haier’s efforts to continuously innovate and introduce new cutting edge technologies for the consumers in the Indian market from time to time. Innovation, functionality, durability, eco-compatibility and clear user-friendly functions were the criteria kept in mind while designing these models. The new Haier SBS Coupe fully responds to all of these characteristics. At Haier, we do not view the refrigerator as just an essential appliance, but also a vital aesthetic component of the kitchen, these models are sleek and have a perfect fitment in today’s contemporary kitchen”, he added.
The SBS Coupe range of refrigerators are a unique combination of elegance and reliability that brings together a pioneering technology and integrates it to the Convenient and user friendly Refrigerator. All Haier SBS models are RoHS compliant that makes it truly eco-friendly and qualify all major International quality standards. These intelligently designed refrigerators come with the exclusive multi-flow column provides more even and therefore, better cool-air distribution inside the refrigerator. Some of the other features that also stand out in this model are the Automatic Ice Maker, foldable semi shelf & Wine Bottle Rack, extra Big Crisper & Balconies offering a better and convenient storage space
Haier’s own VC Fresh Technology has a catalyst made of various elements including platinum that converts ethylene gas emitted naturally from fruits and vegetables into moisture. Thus, not only keeping food fresh the way nature intended but also retaining its nutrition value to ensure healthy living. Another highlight of the Haier Range of refrigerators is that they have a thicker and dense insulation which maintains optimum level of humidity and ensures quicker and more uniform cooling and consequently saving energy. The complete range would be available in all major retail outlets selling Haier products and in most of the modern retail chains like Croma, Reliance Digital, E-zone, Aditya Birla group, Hypercity etc.
Notes to Editor
Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India the company’s product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company’s exclusive showroom showcases Haier’s entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.