LG Electronics sweeps awards in the consumer durable category at CNBC Awaaz Consumer Awards 2007
Crowned as India's most preferred brand in ACs, Refrigerator, Washing Machines, and Colour Television
Tweet-- LG Electronics India Pvt. Ltd., today re-iterated their leadership position, by being adjudged the most preferred brand in Colour Television, Air Conditioners, Refrigerators and Washing Machines category at the CNBC Awaaz Consumer Vote Awards 2007.
AWAAZ Consumer Vote 2007 holds special significance they were conferred post a nation-wide extensive and exhaustive research spanning 35 widespread locations and 42 products and service categories this year. The locations adequately represented the heterogeneous nature of India in terms of geography (zones) and population size (town classes: metros, mini-metros and class I towns). 10,000 consumers participated in the survey conducted by international market research firm AC Nielsen ORG MARG.*
Elated at receiving the awards, Mr. Moon B Shin, Managing Director , LGEIL said “LG has set benchmarks in excellence in consumer durable standards and it was an honor to receive these awards especially because it comes directly from the consumers. It is the over whelming response that we have received from our customers that LGEIL has able to scale these heights in the consumer durable industry. It has been our endeavor to create an exceptional brand which showcases the principles of the company and I am confident that we will continue to grow and scale up our design and delivery, to preempt present and future needs of our customers.”
LG India has a market share of 25.6% in washing machines, 28.9% in air conditioners, 25.6% in Colour Televisions, 24.8% in refrigerators and is the market leader in all these categories, as per ORG data (Jun 2007)
Notes to Editor
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 8250 crore in 2006. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon, Pune has the capacity to manufacture GSM Phones, Colour Televisions, Microwave Ovens, refrigerators and Optical Disc Drives.This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.