Whirlpool Corporation, a global manufacturer and marketer of major home appliances, is all set to add sparkle to the mundane chore of washing clothes, with the launch of its new front – loading washing machine – ‘Sensation’.

Whirlpool Sensation, a front-loading washing machine offers the best wash performance with 20% lower water consumption & its special Stainwash function can help remove 10 stubborn stains - Tea, Coffee, Ketchup, Pickle, Shoe Polish, Red Sand, Blood, Milk, Chocolate and Curry. Priced between Rs.18,990/- to 22,990/- , Whirlpool Sensation washing machine is available in 6.5 kgs capacity with the unique Stainwash and Whitest Whites programmes. The product will be available across all retail outlets selling Whirlpool products.

Speaking on the launch, Mr. Shantanu Dasgupta, Vice President, Marketing, Whirlpool Of India, said, “Our endeavour has always been to understand our consumers and cater to their needs. On studying the market, we noticed that, consumer were facing a problem in removing stains from their clothes. Stains like coffee, Pickle, Shoe Polish, Blood, Milk, Chocolate and Curry marks, were the most difficult stains to get rid off. Hence, we saw a need to launch a washing machine with a special Stainwash function that can help remove 10 stubborn stains. Another highlighted feature of ‘Sensation’ is that it consumes less water, hence is a best solution for areas with water scarcity”.

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About Whirlpool

Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees, and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.

Additional information about the company can be found at http://www.whirlpoolcorp.com.