LG Electronics, the leading consumer durable company in the country, announced the launch of a whole new range of Refrigerators. The company which is a a technology leader and a convergence pioneer in home appliances, unveiled its flagship TV DIOS in addition to 9 other models in the DIOS range and the frost-free range respectively. The company also announced their intentions to reiterate their leadership in the refrigerator market for the third consecutive year and garner 35% market share in leaders in the refrigerator category by end of 2006.

Speaking at the launch, Mr. Moon B Shin,Deputy Managing Director, LGEIL said, “We are expecting tremendous growth in the high end refrigerator segment in India which is still at a nascent stage. With these launches, LG has strengthened its premium product portfolio, and we are confident that consumers will appreciate this range which is a subtle combination of quality, technology and design.”

Talking about the new range and market growth, Mr. Anil Arora, Business Group Head, Refrigerators, LGEIL said “TV DIOS refrigerator is our flagship model, which has a 15 inch LCD TV, a DVD connection and stereo speakers. The other nine models of our premium DIOS range are also exemplary examples of innovation with LCD touch screens, Digital Sensors, Indoor Ice Making System and soft Home bar. Post these launches, we are targeting a 35% overall market share in refrigerator segment with 40% market share in the frost-free segment and 30% market share in Direct Cool segment respectively. Our focus category currently is the high capacity Frost-Free and the DIOS range.”

About LG TV DIOS

LG Electronics , which is the leader in refrigerator category in the country, launched The World’s First TV Refrigerator – TV DIOS with a 15-inch hi-definition TFT LCD TV installed in the center of its door. The 795 litres TV DIOS also has a built-in radio tuner providing access to FM stations and is supported by built-in speakers. It has an astounding patented technology Ice Beam Door Cooling that cools from not just the sides of the refrigerator but also from the front and the back, ensuring uniform cooling and better food preservation. Thus, this refrigerator brings together the best in food preservation and storage with multi-media functions as a quintessential digital home appliance.

The TV DIOS is a revolutionary product meant to change the way the kitchen is used. The product has been received very well across the globe and aims to do equally well in India also. LG has global competitive edge in developing and manufacturing core components as well as appliances.

LG has launched a complete range of DIOS refrigerators with over 9 different models .Each of these is a testament to the commitment that the company has towards providing unique and innovative home appliances for greater customer convenience. The TV DIOS is an innovative product and required considerable research before being launched. The major challenge of a merger of a TV and refrigerator has been resolving the fact that TVs generate heat while a refrigerator is meant to cool. LGE studied how to adequately aerate both items and finally come up with its revolutionary new Multi Aperture Flow Cooling System, which is used by the TV DIOS.

The frost free range of refrigerators is equipped with unique and innovative features like Green Ion Door Cooling ,Vitamin Vegetable Box, Anti Bacteria Gasket, Electro Cooling, External and Internal MICOM. Keeping in mind the rising health concerns among consumers, the new range is equipped with Green Ion Door Cooling, a new cooling system which uses “Catechin” – an extract from tea leaves that cares for your health by preventing growth of bacteria mould and unpleasant odours inside your refrigerator, and prevention of growth of bacteria’s and viruses by releasing green ions with the air flow.

The Frost-free range is priced between Rs.38,500 to Rs.65,000/-. The TV DIOS is available for Rs.2,25,000/- and DIOS Refrigerators ranges between Rs. 80,000/- to 1,35,000/-

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LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Color Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over nine years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs. 7500 crores in 2005. LGEIL's first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens and Color Monitors .This is India's first mobile phone manufacturing unit.