LG Electronics, the leading consumer durable company in the country, announced their marketing strategy for the festive season today and launched their unique "LG Toon Dhoom" scheme for its valued customers. The company also unveiled 11 new models of their latest Flat Panel Displays (FPD) range, and announced that they expect to be the market leaders in the category by end of 2006.

Mr. Girish V Rao, VP (Sales & Marketing), LGEIL commented at the launch, "The festive season is the most important season for us and the launch of our new offer and products is an endeavour on our part to renew and strengthen our relationship with our customers. LG has earmarked a whopping Rs 100 Crore as the total marketing spend for the festive campaigns across India. The forthcoming festival season will further reiterate our leadership position. The company is targeting a combined turnover of Rs. 2500 crores for the festive season nationally."

Talking about the innovative marketing strategy, Mr. Sandeep Tiwari, Head of Marketing, LGEIL, said "LG has always been known for its unique marketing initiatives that have broken through the clutter and made a powerful impact in the consumer's minds. This Diwali, we have brought in a fun element and made the festive season more exciting and adventurous, with two characters that have a universal appeal that pans across age groups ---- Cartoon Network's iconic Tom & Jerry. This golden duo would be the face of our exciting Diwali Campaign -LG Toon Dhoom this year."

The 'LG Toon Dhoom" offer promises customers to win exciting gifts on purchase of any LG product. During this offer, the customer would get an LG device - a "popper" on buying an LG product. The customers will press the popper and a chit mentioning the assured gift will be revealed. The offer promises customers a combination of LG products and other branded gifts. The assured gifts range from a Set of 5 DVDs, Divinity gold plated souvenirs, Fastrack sunglasses, Reebok/Adidas T shirts to utility Kitchenware. Lucky customers can also win an 26" LG LCD TV, or an LG laptop or an exciting LG GSM phone. The LG Toon Dhoom promotion is valid across all states (except Kerala). On purchase of every LG product except for Institutional sales, ACs, monitors, optical storage devices, GSM phones, DVD players and 14" CTV. The offer will be on from 21st Sep to 21st Oct.

Commenting on the unveiling of LG's latest premium Flat Panel Display models, Mr. Amitabh Tiwari, Business Group head, Consumer Electronics, LGEIL commented, " After establishing ourselves as a leading player in the CTV & Plasma Display Panels, we have strengthened our line up of LCD TVs as well. LG has ambitious plans in the Flat Panel Display (FPD) segment and we expect to grow at a rate of over 220% this year. The festive season, is expected to provide a further fillip to our sales. With the launch of these 11 new models that are equipped with the very best in technology & design, we are confident of emerging as the leader in this category by year end 2006. "

About the new LG Flat Panel Display (FPD) range

The new Plasma display Panels that were showcased included the 60 PY2R,50 PC1R,42PC1R and 42PC3RV. These PDPs are equipped with cutting edge technology such as Clarofilter which eliminates glare and double images, and the new XD engine, which convert analog signals to HD grade picture quality, 10000:1 Contrast Ratio, 1500 cd/m2 of brightness output, these models are surely the future standard in Plasma TV technology. Other features include the film filter, X studio, Flexi PIP, and Double Window Screen which make LG's PDPs, the best made Plasma Display Panels ever.

In the LCD category, the models that were showcased included the LC2R series in 26", 32", 37" & 42" and the LB1R series in 32" and 42" .All models are equipped with Super In Plane Switching technology that ensures Wide Viewing Angle, 8 ms response time & ripple proof reliable LCD panel structure. All LG LCD models have a high resolution of upto 1366x768, equipped with progressive scan functions and have 3D Digital Comb Filter. The sound output and clarity is extremely good and the models are PC compatible for greater user convenience. The unique Specta Bright feature ensures 600 cd/m2 brightness making these the world's brightest LCD displays

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About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Color Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over nine years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs. 7500 crores in 2005. LGEIL's first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens and Color Monitors .This is India's first mobile phone manufacturing unit.