Making the summer wedding season truly special, Titan has launched the Gifting Campaign. The campaign presents the Wedding Collection, a range of watches ideal for gifting during the wedding season.

With an in-depth understanding of changing consumer preferences, emerging trends and varied requirements of the diverse cultural fabric of India, Titan recognizes the importance of gifting as a consumer trend especially during the festive and wedding seasons. From the inception of the brand, Titan has always focused on the phenomena of gifting as one of the main sales drivers for its products.

Speaking on the new campaign, Mr. Ajoy Chawla, Business Head-Titan, said, "Watches have always been a great gifting option, especially during the wedding season. A large percentage of Titan's sales are a direct result of watches bought for gifting."

The Wedding Collection presents a range of dressy yet contemporary watches in new interesting styles for both men and women. The range presents patterned cases with special dial features in gold and gold & steel finishes. The ladies range also consists of delicate links to match with bridal wear and traditional jewellery. Priced between Rs. 1000 and Rs.5500, the Wedding Collection is a must gift for a wedding trousseau. The collection will be available at all World of Titan showrooms and key multi-brand outlets across the country.

The gifting campaign is the brand's first major initiative in the current financial year. The campaign will be supported by a 360 degrees marketing campaign which includes a television commercial with brand ambassador Aamir Khan and actress Zohra Sehgal. Though the film will run essentially during the wedding season, the message

it leaves behind is that the joy of gifting can be felt anytime, be it any specific occasion or even just like that, without any reason. This emotion is well captured in the baseline "KABHI KISI MAUKE PE, KABHI YOOHIN.."

- End -

Titan Industries is India's leading manufacturer of watches and jewellery and the world's sixth largest manufacturer brand of watches. Established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation, the company transformed the Indian watch market, offering quartz technology with international styling, manufactured at its state-of-the-art factory at Hosur, Tamil Nadu. In 1995, the company diversified into jewellery under the brand Tanishq.

Leveraging its understanding of different segments in the watch market, the company launched a second independent watch brand — Sonata — as a value brand to those seeking to buy functionally styled watches at affordable prices. It also entered the segment of premium fashion watches by acquiring a license for global brands such as

Tommy Hilfiger. Titan has also diversified into fashion eyewear with its Fastrack Eye Gear sunglasses. Further, Titan leveraged its manufacturing competencies and branched into precision engineering products and machine building in 2003.