Shriram Nirman Cement Launches its New Communication, Logo & Packaging
Brand promise 'Sets faster, Bonds stronger'
Tweet-- Shriram Nirman Cement is one of the most premium products of the Shriram Cement Portfolio. It has been around for more than two decades and has now launched a Fresh new packaging, logo & communication to stay ahead innovate and renovate according to the consumer insights.
The core brand promise of Shriram Nirman Cement is 'Sets Faster & Bonds Stronger' which is derived out of the unique feature of Shriram Nirman Cement i.e. best early strength and fastest setting formulation. The creative expression is crisp, rhythmic and therefore memorable.
Mr Aditya Shriram, Business Head, Shriram Cement said, "Shriram Nirman Cement is moving with the times. It is a rejuvenated brand with a new logo, new packaging and new integrated communications package.'
The brand will be launching a three sixty degree communication plan to address its markets in the NCR Region and Rajasthan. The New TV Commercial of the brand has been shot by Kailash Sundernath and focuses on the brand promise of 'Faster'. The Print communication focuses on the other brand promise i.e 'Stronger bond'.
Notes to Editor
About DSCL
DSCL is an integrated business group, with extensive and growing presence across the fields of Agriculture, Infrastructure and Chemicals & Polymers business. The high-value and knowledge based business being incubated by DSCL include Hariyali Kisaan Bazaar, Fenesta Building Systems and Hybrid Seeds (Bioseed).