Somany Ceramics eyes premium tile segment in Chennai - Opens its 37th 'Somany Exclusive' Showroom in the city
Somany Ceramics Ltd (SCL), one of the leading players in the Indian ceramic industry, today launched 'Somany Exclusive' showroom at Teynampet in Chennai. The showroom named 'Vaigai Global stores' was inaugurated by Mr.Abhishek Somany, Joint managing director, SCL.
Tweet-- Somany Ceramics Ltd (SCL), one of the leading players in the Indian ceramic industry, today launched 'Somany Exclusive' showroom at Teynampet in Chennai. The showroom named 'Vaigai Global stores' was inaugurated by Mr.Abhishek Somany, Joint managing director, SCL.
Spread in an area of over 1100 sq. ft. The showroom will offer the people of Chennai a never before experience with its wide product range and mock displays. The showroom will display the wide range of domestic high end and imported tiles from Spain, Italy and Turkey. The showroom exhibits one of the most exquisite domestic and imported tile collections through state-of-the-art mock-up displays. These mock--ups are designed to give customers a feel of how each tile will look in its actual use, thus, transforming tile shopping into a rich and creative visual experience.
Speaking on the occasion, Mr.Abhishek Somany, JMD, SCL said, "We are delighted to open our 37th Somany Exclusive in Chennai. It is our continuous endeavor to reach out to a larger section of people. Tiles being a fashion furnishing today, our exclusive showroom help in displaying the concept in a larger section which gives a complete home solution to the discerning customers. The growing development & increasing interest of real estate players in Chennai has made this market important for us in terms of growth potential".
Industry Highlights
Ceramic Tiles today have become an integral part of home improvement. It can make a huge difference to the way your interiors and outdoors look and express.
The Indian tile industry, despite an overall slowdown of the economy, continues to grow at a healthy 15% per annum.
Investments in the last 5 years have aggregated over Rs. 2000 crores and production during 2006-07 stood at approx. 340 million sq mts.
The Indian tile industry is divided into organized and unorganized sector.
The organized sector comprises of approximately 16 players. The current size of the unorganized sector is about Rs 3000 crores
The unorganized sector accounts for 55% of the total industry bearing testimony of the attractive returns from this sector. The size of the unorganized sector is approximately Rs 3500 crores
Revenue earning industry - excise mops up over Rs. 350 crores annually from the organized sector itself.
Indian ranks in the top 5 list of countries in terms of tile production in the world.
With proper planning and better quality control our exports (presently insignificant) contribution can significantly increase.
Notes to Editor
About Somany Ceramics Ltd.
Somany Ceramics Ltd., Flagship Company of the H.L Somany Group, is one of the leading players in the tiles and sanitary ware industry. Incorporated as Somany Pilkington's in 1969 by Shri H.L Somany, it later came to be known as Somany Ceramics Limited. In 1971, the very first unit of Somany started production in Kassar, Haryana and the second unit was set up in 1981 in Kadi, Gujarat.
Somany achieved Government recognition for its R&D Department in 1996 (a first in the tile industry) and was the first tile company to be awarded ISO 9002 certification in 1998. It also achieved ISO 14001 in 1999 for environment friendly facilities. Somany also holds exclusive rights for Veilcraft Technology, which renders a specially treated coating that protects each tile against abrasion, scratches and stains.
Somany is listed on the NSE and BSE of India with over 3500 shareholders.