Cincom Systems India, a subsidiary of worldwide software provider Cincom Systems Inc, USA, today announced the association of its CSR initiative- I Made a Difference (iMAD) with SRUTI (Society for Rural Urban & Tribal Initiative).

Cincom donated 15 computers to schools operated by SRUTI for underprivileged children living in slums and backward areas. Cincom truly believes that this association will unite Cincomer’s on endeavors for making a difference.

SRUTI is a non-profit organization working towards developing community initiatives like child education, livelihood, relief & rehabilitation, urban renewal and environment conservation. SRUTI was founded in 1983 by the renowned writer & social activist Tara Ali Baig and others like Ela Bhatt, Bunker Roy and Dr. Samir Chaudhuri.

Pantulu Avasarala, Director, Cincom Systems India said “this association will help both organizations to work closely for the betterment of the society and sustain community empowerment. We accentuate the power of helping others internal or external to the company”.

SRUTI’s other unique initiative includes “Trash to Cash”, where trash is collected (newspaper, magazine, scrap, etc) from various organizations and individuals. The collected trash is then sold converting the same into cash, invested for the betterment of the underprivileged.

Jaspreet Pannu, Program Executive, SRUTI said that Cincom IMAD’s commitment and SRUTI’s initiative shall together be an investment in those young lives who are striving to learn and achieve a life with dignity. She further adds “as a partner in the social cause Cincom’s exemplify its iMAD philosophy, and demonstrate its effort towards diminishing poverty and provide meaningful experiences to those who otherwise would be destined for despair and hopelessness.”

About iMAD

The iMAD program is Cincom India's internal CSR program and is designed to support and encourage employees to work towards the betterment of the less and under privileged people/ children of the society. The effort of the iMAD program is not just to create but also sustain community empowerment.

Established in 1983, SRUTI is a not-for-profit organization based in New Delhi. Its vision is to invest in the idealism, energy and commitment of the young development workers and assist them in the initial stages of their work. SRUTI has established itself as a critical entity that supports social and developmentaction in India, thus impacting the lives of thousands of people, including marginalized women, men and children.

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Cincom delivers and supports innovative software and solutions to simplify complex business processes. For nearly 40 years, Cincom has empowered thousands of clients worldwide to transform their businesses and outperform the competition by providing ways to increase revenue, control cost, minimize risk, and achieve rapid ROI.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Ericsson, Penn State University, Milacron, Siemens, and Trane For more information about Cincom's products and services, contact Cincom at +91 11 23737590, send an e-mail to info_india@cincom.com , or visit the company's website at www.cincom.com