Sourcefire Executives Named Channel Chief and Security Superstar by CRN Magazine
Sourcefire Dubs 2010 "The Year of the Channel" with Greater Emphasis on Partner Relationship Building
Tweet-- Sourcefire, Inc. (Nasdaq:FIRE), the creators of Snort® and a leader in intelligent cybersecurity solutions, today announced that Everything Channel's CRN magazine is recognizing the company's founder and CTO, Martin Roesch, as a Security Superstar and Chris Peterson, Vice President of Worldwide Channel Sales, as a 2010 Channel Chief. Coupled with the launch of Sourcefire's Global Security Alliance Channel Program, Sourcefire® is working with partners to become the channel's "Trusted Go-To Security Provider."
"Sourcefire is dedicating significant resources to the channel, providing products and programs to help our partners build customer loyalty," said Tom McDonough, President and COO at Sourcefire. "By highlighting the efforts of both our company founder and the head of our worldwide channel sales team, CRN is validating our 2010 product and go-to-market strategies."
With its new Global Security Alliance Channel Program, Sourcefire is creating unique programs and incentives to help drive market penetration and partner loyalty. In 2010, the company has increased its commitment to the channel and is enabling partners with flexible levels of participation based on their organization's business goals and growth strategies. The program provides partners with deal protection, sales enablement, market development funds and financial incentives for increased investments.
In naming Martin Roesch as a Security Superstar, CRN highlighted the value that his innovations provide to partners and customers worldwide. Roesch is regularly recognized for his technological leadership at Sourcefire and his development of Snort. Recently, Snort® was named to InfoWorld's Open Source Hall of Fame and Roesch was selected as one of eWeek's Top 100 Most Influential People in IT.
"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offers tremendous insight into the who's who of the channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud Sourcefire's Chris Peterson for his leadership of successful partner programs and strategies."
Everything Channel's editorial team selected the eighth-annual Channel Chiefs based on criteria including policy and program innovations, the amount of revenue their companies generate through partners and the number of years they have dedicated to channel activities. This year's list includes organizations from various IT market segments, including security, telecommunications, storage, networking, software and distributors.
Notes to Editor
About Everything Channel
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About Sourcefire
Sourcefire, Inc. (Nasdaq:FIRE), is a world leader in intelligent cybersecurity solutions. Sourcefire is transforming the way Global 2000 organizations and government agencies manage and minimize network security risks. Sourcefire's IPS and Real-time Adaptive Security solution equips customers with an efficient and effective layered security defense - protecting network assets before, during and after an attack. Through the years, Sourcefire has been consistently recognized for its innovation and industry leadership by customers, media and industry analysts alike - with more than 50 awards and accolades. Today, the names Sourcefire and founder Martin Roesch have grown synonymous with innovation and network security intelligence. For more information about Sourcefire, please visit http://www.sourcefire.com/products/3D/ids