D-Link appoints Redington as its ND
'Adding more strength to its existing distribution model'
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Mr. Rajesh Sahore, Sales Head - India & SAARC at D-Link
-- D-Link, the end-to-end computer networking solutions provider for business and consumer, today announced its tie-up with Redington for distribution of its products/ solutions across India. Thus, adding more strength to its distribution model.
D-Link had recently announced its enhanced distribution model by appointing Ingram Micro as its National distribution. Now moving further, D-Link has already sketched its road-map for 2010 and topping the agenda is a more focused & sturdy channel strategy. As part of this plan D-Link has partnered with Redington as its National distributor (ND) to further strengthened its channel base.
Announcing this new tie-up Mr. Rajesh Sahore, VP-Channel development, D-Link (India) Ltd. said, "In the current economic scenario where the market is expanding at a very fast pace and holds some great business opportunities, it is imperative for any organization to have a strong channel presence. Redington is one of the leading IT distribution players in the country and can drive D-Link business to greater heights. Its extensive network of over 50 branches, strong pre & post-sales support will certainly add value to our business & also boost D-Links growth in India"
Expressing his view on this new partnership, Mr. Anand Chakravarthy, Vice President, Redington India said "We are extremely happy to add D-Link products to our portfolio. D-Link as a brand has strong presence in Indian market. With SMB segment in India showing lots of promise for growth, addition of D-Link will help us address the channel community serving this segment in a better way"
Redington is one of the leading distribution houses in the country with a strong geographic presence, superior logistic capabilities, strong MIS system and effective end-to-end customer support system. At the same time D-Link is a leader in networking technology with wide range of products/ solution that caters to the networking need of all small, medium and large organizations. Hence, the coming together of D-link and Redington will add more strength to its existing distribution model.
D-Link shall continue to work closely with its existing distribution network of 25 Regional distribution and National distributors (Redington & Ingram Micro). Thus, making D-Link products easily available for end-customers throughout the country.
Notes to Editor
About D-Link:-
D-Link (India) Ltd. ranks among India's premier networking firms. Globally, D-Link Corporation features among the top five networking companies. D-Link is India's most preferred networking* and channel choice** company. D-Link is also the 2nd largest networking company in India***. D-Link has been recognized as Best Networking Vendor in the recent VarIndia Star Nite Award 2009.
The annual research study by Gartner revealed that D-Link claimed the second spot in total switch port shipments worldwide with 16.3 percent market share# for Medium-Large Enterprise and Small Enterprise combined. Ethernet Switches: Midsize and Large Enterprise Market, Port Shipments (k), Worldwide, 2008
D-Link India Ltd has a 24X7 toll free support helpdesk & 18 highly advanced service centers dotted across India to address the customer needs locally.
* CRN Channel Champion award 2008
** DQ Channel Choice Gold Award for Wired and Wireless Networking
*** IDC 2007 data
**** VARIndia Star Nite Awards - 2008 and 2009
# Gartner Research Source: Gartner, Inc. "Market Share: Enterprise Ethernet Switches, 2008"
About Redington:-
Redington India is a leading IT distribution player in the Indian, Middle-east and African regions with consolidated revenue over USD2.5Billion, transacting with more than 16000 partners globally. Redington commenced its operations in India in 1993 as an IT distribution player. It has successfully transformed itself from a pure IT product distribution firm with traditional cash and carry model to a leading integrated supply chain solution provider that includes non-IT products and involves management of large inventories along with pre-sales & post-sales support services to its partner community. Redington currently has a presence in 23 countries in Asia, Middle East and Africa. It continues to expand its footprint in these countries and targets markets with low-technology penetration, unstructured supply chain and potential for economies of scale.
